4.4 • 1.9K Ratings
🗓️ 3 January 2013
⏱️ 11 minutes
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0:00.0 | If you work with early career professionals, my colleagues at |
0:03.8 | HPR have a great new podcast for you. It's called New Here. Think of it like the |
0:08.4 | Young Professional's Guide to Building a Meaningful Career on your own terms. |
0:11.9 | Share New Here with the Young Professionals in your life. a meaningful career on your own terms. |
0:12.8 | Share new here with the young professionals in your life. |
0:15.9 | Listen for free wherever you got your podcasts. |
0:18.6 | Just search new here. Welcome to the HPR Idea cast from Harvard Business Review. |
0:33.0 | I'm Adi Ignatius, the editor-in-chief, |
0:35.2 | and recently I talked to Amazon's Jeff Bezos, |
0:37.8 | who in our new survey, which appears in the January issue, |
0:40.7 | comes out as the world's number one living CEO. Here are excerpts of our conversation. |
0:46.1 | Jeff, thanks for joining us. When Amazon went public back in 1997, you wrote a letter |
0:51.0 | to shareholders that said it's all about the long term. |
0:54.0 | Did you feel at the time that you were really challenging orthodoxy? |
0:57.0 | I felt that we were trying to make sure that we were correctly advertising the actual event. |
1:08.0 | Warren Buffett has a really good phrase for this. |
1:11.0 | He says, you can hold a rock concert and that's okay you can hold a |
1:16.0 | ballet and that's okay just don't hold a rock concert and advertise it as a ballet |
1:21.0 | and the job of the public company is to be clear about whether you're holding |
1:29.9 | a ballet or a rock concert and then investors can opt into that. So what does it really mean |
1:36.5 | from the perspective of a CEO to think in the long term? Well if you're long-term oriented, customer interests and shareholder interests are aligned. |
1:48.6 | In the short term, that's not always correct. Also, we like to invent and do new things and I know for sure that long-term |
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