Boost Your Productivity With Social Media

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 20 December 2012

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alexandra Samuel, vice president of social media at Vision Critical.

Transcript

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0:00.0	When leadership advice feels like buzzwords and platitudes, it's time to get real.
0:05.9	HPR's podcast Coaching Real Leaders brings you behind closed doors as Muriel Wilkins coaches anonymous
0:11.9	leaders through raw honest career questions
0:14.6	that we all face.
0:15.9	Listen and follow coaching real leaders for free
0:18.3	wherever you get your podcasts. Welcome to the HBR Ideacast from Harvard Business Review.
0:32.8	I'm Sarah Green.
0:34.3	I'm talking today with Alexander Samuel,
0:36.6	vice president of social media at vision critical
0:39.2	and a regular blogger for HBO.
0:42.1	Alexander, thanks so much for talking with us today.
0:44.0	Thanks much for having me, Sarah.
0:46.0	So, Alexander, before we just dive in, tell me a little bit about how you choose which of the social tools you use to focus on because there's so
0:55.2	many out there now.
0:56.2	It seems like every day we're hearing about a new social network or a new social tool or a new
1:00.1	app that someone's invented.
1:01.3	How do you really drill down on the ones that you think are
1:04.0	worth investing time in?
1:06.3	It's a great question because I think so many people end up spending too much time on their
1:12.1	technology because they're told, you know, oh you have to join
1:15.6	the social network or you've got to try this piece of software.
1:18.4	And there kind of gets to be a pressure to keep up with the tools instead of to keep up with your work.
	...

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