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Entrepreneurial Thought Leaders (ETL)

Jeanne Gang (Studio Gang Architects) - Growing a Creative Company

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5740 Ratings

🗓️ 28 January 2015

⏱️ 59 minutes

🧾️ Download transcript

Summary

Visionary architect and MacArthur Fellow Jeanne Gang discusses how the process of co-creation with clients and diverse teams leads to uniquely designed works that achieve aesthetic beauty and, at the same time, make bold statements. Founder and principal of Studio Gang Architects, Gang describes growing her firm without diluting creativity or camaraderie.

Transcript

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0:00.0

You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.

0:10.0

You can find podcasts and videos of these lectures online at eCORner.standford.edu.

0:16.0

We have an incredibly special speaker this week.

0:21.7

She's come all the way from Chicago to spend her time with us.

0:25.5

Jeannie Gang is a true visionary.

0:28.4

She's an architect, a MacArthur fellow, and the founder and principal of Studio Gang in Chicago.

0:35.0

Studio Gang is a collective of architects, designers, and big thinkers whose projects

0:40.3

confront really pressing contemporary issues. Now, Jeannie has produced some of today's most

0:46.2

innovative and award-winning architecture, but her studio doesn't just focus on buildings.

0:51.7

It focuses on cities, on ecologies, on materials, and technology.

0:56.7

She's here to share her thoughts and her insights on creativity, innovation, and entrepreneurial

1:01.6

thinking in architecture. Please welcome Jeannie.

1:06.4

Thank you. Thank you very much.

1:11.6

Hello, everyone. I'm so excited to be here. Thanks for having me.

1:15.6

I thought today I'd start talking about a little bit about growing a creative company

1:20.6

because it might apply to some of the things you're doing.

1:23.6

Growing the company, a little bit of backstory on me, philosophy, and then getting

1:29.9

into some of the tricks of the trade of design and some lesson learned along the way.

1:37.9

I wanted to start with this image of nests.

1:41.6

If I were a bird, I think I would be some bird that would design nests like this.

1:46.2

I think they're so amazing. They represent really pushing material to the limit of its structural

1:55.2

integrity. They're beautifully designed for their purpose. They create community and they're made from materials that are reused, recycled, and whatever's nearby.

...

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