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Entrepreneurial Thought Leaders (ETL)

Alon Cohen (Houzz) - Making Complicated Things Simple

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5740 Ratings

🗓️ 4 February 2015

⏱️ 55 minutes

🧾️ Download transcript

Summary

Alon Cohen, co-founder and president of Houzz, a leading platform for home remodeling and design, shares insights on being an immigrant entrepreneur in Silicon Valley, and how the drive to work hard and persevere are more essential than mere talent. Cohen explains that success rests on building products that are both useful and simplify complicated tasks.

Transcript

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0:00.0

You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.

0:10.3

You can find podcasts and videos of these lectures online at eChorner.standford.edu.

0:18.5

I have a distinct pleasure of introducing Alon Cohen of Howes. I just learned that some people call it Hoos, but it is Howes. He's president and co-founder, as you may already know, and you may already know that it is disrupting the home remodeling business. I mean in a huge

0:39.3

way. I hope he'll share some of the numbers with us. It is remarkable what's going on with this

0:47.0

company, which is just down the street here in Palo Alto. He and his wife, Adi, are the co-founders

0:54.0

of House, and they boot scrapped it.

0:57.0

And I hope we'll hear all about that.

0:59.0

But now they are funded by big-time venture capitalists and things are going super well.

1:04.0

He used to work at eBay before that as one of the director of engineering.

1:10.0

And going way back, just like many of you, he was a student.

1:13.6

And that was in a place far away, maybe 12 times zones, maybe 11, something like that, in Tel Aviv.

1:20.6

He got a computer science degree in an MBA from Tel Aviv University.

1:24.6

So without further ado, let's welcome along.

1:28.3

Thank you.

1:30.3

Hi everybody. Thank you for having me here. It's a great honor. In fact, I went on the website

1:41.3

and looked at the list of people that we're speaking here.

1:45.0

And wow, it's amazing.

1:46.0

Actually, I mean, you guys should just give a check to everybody that comes in here.

1:50.0

You'll have the best growth fund in the world.

1:53.0

So I want to talk to you about making complicated things simple

1:59.0

because I've been trying, I'm sure, like you as well,

2:02.6

to figure out what makes a company successful.

...

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