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Second Life

Jeanine Lobell: Founder of Neen and Stila Cosmetics

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 7 November 2022

⏱️ 52 minutes

🧾️ Download transcript

Summary

Jeanine Lobell is a legend within the beauty industry, and her career has evolved a number of times. She made a name for herself as a makeup artist working on covers of Vogue, W, and Vanity Fair with stars like Cate Blanchett, Natalie Portman and Nicole Kidman. She then took a major leap into the world of beauty products, founding Stila Cosmetics and pioneering paper packaging  and a playful approach to makeup that resonated with a new generation of consumers. Now, she’s one-upped herself once again with the creation of her direct-to-consumer beauty brand Neen, which she launched just last April. With Neen, Jeanine created the first-ever subscription card including five peel-back makeup swatches encouraging the consumer to try out new creative looks, but only invest in the items they truly fall in love with. Hear how she’s built, sold, and pioneered brands that have changed the beauty landscape for the better on this week’s episode.

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Transcript

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0:00.0

This episode is sponsored by Anthropology, where creative curations inspire creative expressions.

0:09.0

Anthropology's holiday shop is open and ready to help you find the perfect gifts the season.

0:15.0

Shop bestselling candles, cozy slippers, and exclusive beauty sets,

0:20.0

plus stocking stuffers that just might steal the show.

0:25.0

In addition to their one-of-a-kind gifts, Anthropology also has endless options for holiday and retaining,

0:31.0

like beautiful tabletop decor and seasonal style, like the best party dresses,

0:37.0

ready to fill your celebrations with sparkling joy.

0:41.0

It's a one-stop shop for everything you need for the busy season ahead,

0:45.0

so head to an Anthropology store near you, download their app, and shop online at Anthropology.com.

1:01.0

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear,

1:07.0

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

1:13.0

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,

1:19.0

and what happens when they embark on their second life.

1:22.0

Today on the show, I'm speaking with a legend in the beauty world, Janine Lobel.

1:29.0

Over the years, Janine's had a few iterations of her career within Beauty.

1:34.0

In her early days, she made a name for herself as a makeup artist working on jobs in LA,

1:40.0

including a video for the musical hairspray and countless music videos.

1:46.0

Today, her resume includes covers of Vogue, W and Vanity Fair,

1:51.0

with stars like Kate Blanchett, Natalie Portman, and Nicole Kidman.

1:56.0

In 1994, she took her first major leap when she founded Stila Cosmetics,

2:02.0

pioneering both paper packaging within Beauty and a creative yet approachable sensibility

2:09.0

to make up that resonated with a new generation of consumers.

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