Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to the

Bof podcast. It's Friday, January 21st. Earlier this week marked what some people have called

Blue Monday, supposedly the most depressing day of the year, when the novelty of the new year has worn off

and the reality of what's to come has set in.

Now it's not scientifically proven, but what's certainly true is this is a time of year

when we all start thinking about our purpose, our goals, and why it is that we do what we do.

It seemed like the perfect opportunity to bring you this talk from Jay Shetty, from B-O-F Voices 2021. Now, for those of you who don't know, Jay,

he is a New York Times number one bestselling author and the host of a very popular podcast of

his own called On Purpose. In this talk, Jay offers a very

powerful equation for defining your purpose and concludes with a guided meditation on how to

discover it. Here's Jay Shetty at B-O-F Voices 2021. Thank you, everyone.

This is my first voices ever,

and it's been a true joy to get to know so many of you.

Hope I get to meet the rest of you today,

and I'm so grateful to be here.

Now, Ivan Pavlov once said,

if you want a new idea, read an old book.

So I started reading, started trying to get through the pages, trying to get through

the crease pages of time, all the history books.

I got as far as back as 1890.

And I found a thought that when I read it, I felt it was as relevant today as it was then.

Actually, I felt it was even more relevant today than it was then.

...