Hello and welcome back to Franklin Covey's twice weekly podcast on leadership with

Scott Miller now in our sixth year with 300 episodes taped and we're honored

that this has become the world's largest consumed leadership

podcast weekly.

We're on Tuesdays and Fridays we curate and release new episodes every week,

both in audio and video format.

Now typically our guests are someone who's authored a book,

not because they're necessarily an author by nature,

but because they were a business titan, an academic,

and a CEO. Perhaps they experienced some unspeakable trauma and lived to write about

it.

Today I'm delighted that our guest is not yet a formal author of a book, He authors columns and opinion pieces, but he actually

is an in the trench CEO. He is the chairman of Outcom Media, has been a 10-year colleague,

customer, client, and friend of mine.

And he is one of the world's foremost authorities, experts,

on five areas that I think are really going to interest you.

We'll talk about those in just a few moments,

all related to building brands and developing business. His name is Jay Shredelson.

He's joining us today from Miami, Florida. Jay, welcome to On Leadership.

So excited to be here.

I'm a long time listener, so it's a thrill to be on.

Thanks for having me.

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