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GEAR:30

Jason Levinthal & 4FRNT’s New Ownership Group

GEAR:30

BLISTER

Snow, Snowboarding, Arts, Skiing, Gear, Outdoors, Design, Bike, Sports, Technology

4.9844 Ratings

🗓️ 18 September 2020

⏱️ 60 minutes

🧾️ Download transcript

Summary

Last week, it was announced that Jason Levinthal had sold 4FRNT Skis. So we talked to Jason about how this deal came about; learn the background of the new leadership group at 4FRNT; ask what the group does and doesn’t intend to change about the brand; and more.

BE SURE TO CHECK OUTblister.getspot.com

TOPICS & TIMES

  • Sale of 4FRNT (3:33)
  • 4FRNT introductions (5:16)
  • What are the opportunities for 4FRNT? (32:22)
  • Pricing of skis (36:14)
  • 4FRNT athletes (42:18)
  • Jonathan’s new role at 4FRNT (51:24)

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey everybody, welcome back to Gear 30 on the Blister Podcast Network.

0:11.2

I'm Jonathan Ellsworth, and you can check out everything we're up to, including all of our other podcasts, over at blisterreview.com.

0:25.4

Now, last week, it was announced that Jason Leventhal had sold Forefront Skies. So we talked to Jason about how this deal came about, and then we're

0:33.0

going to introduce you to each of the members of the new leadership group at forefront, and we talk about

0:38.9

what the group does and doesn't intend to change about the brand and a bunch of other things as well,

0:46.2

in addition to some stuff about like artificial intelligence lawnmowers. So you're welcome in advance

0:53.2

for that. Now, just before we get going, I want to tell you

0:56.6

about how we have teamed up with Spot to make sure that all of you know that we all now have

1:04.0

an actually affordable option for injury insurance. And since every single one of you listening to

1:10.6

this podcast has a crash or an

1:12.9

accident or a wreck in your future, come on, guys, you know this is true. We don't want things to be

1:19.9

even worse for you and even more painful because of a lack of coverage. And I know that you all know someone, and maybe you've done this yourself, who has gotten

1:31.5

hurt, then they've not gone to the hospital because they didn't have coverage or they had

1:36.5

super high deductibles or they actually did go to the hospital and then got stuck with some

1:42.5

massive medical bills.

1:45.0

These are all very bad but very, very common occurrences in our community and something

1:52.0

needed to be done about it. And so I'm happy to report that Spot is addressing this really

1:58.8

important need and will actually cover your medical bills up to

2:03.1

$20,000 each time you get injured.

2:07.7

And while Spot works with and covers a lot of skiers and mountain bikers and snowboarders,

2:12.7

spot policies cover you 24-7 worldwide.

2:16.9

Whether you break your ankle trying to make some TikTok video or something,

...

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