meta_pixel
Tapesearch Logo
Log in
Just the Good Stuff

Jason Karp - Founder & CEO of HumanCo and Co-Founder of Hu

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8841 Ratings

🗓️ 21 February 2023

⏱️ 58 minutes

🧾️ Download transcript

Summary

#73: In this episode we sit down with Jason Karp the Founder and CEO of HumanCo - a mission-driven holding company that invests in and builds brands focused on healthier living and sustainability. In addition to HumanCo, Jason is also Co-Founder of Hu (pronounced "Hue" as in "Human" and known for its award-winning organic chocolate), one of the fastest growing snacking companies in the U.S. Hu was sold to Mondelez International in January 2021. Prior to Hu, he was the Founder, CEO and CIO of Tourbillon Capital Partners, an investment fund that managed over $4 billion.   Here are some of the topics we discuss in the episode: Background on Jason and his health and wellness journey The birth of Hu and how they got into the chocolate business Challenges of building the Hu CPG brand Tips for working with spouse/family members or really just great practices for business/relationships The *iconic* acquisition of Hu Products The distinction between brand awareness v brand equity Jason breaks down his newest endeavor: HumanCo A shift to focus on ingredients good for the consumer instead of the bottom line Food trends that Jason to be excited about + SO much more!    For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hello everyone and welcome back to Just the Good Stuff. This is your host, Rachel Mansfield.

0:09.3

And while I may currently be a newborn land, we have our next podcast guest lined up, Jason Karp.

0:15.4

Jason is the co-founder and CEO of Human Co. And one of the co-founders of Hugh Kitchen, which, as you know, is forever and always my go-to brand. Jason is the person you want to learn from, especially if you're looking to start your own brand or in the process of getting a brand off the ground, or you want to hear more about investing in the industry and where we are headed next. We've known Jason for a few years now. He's who he actually met with when we first invested

0:37.7

in Hugh a few years ago, and I always love catching up with him. In this episode, you'll hear

0:43.1

all about the backstory of Hugh and the evolution of Human Co, his latest venture. Human Co. is a mission

0:49.4

driven private holding company that invests in and builds brands focused on healthier living and

0:55.4

sustainability. There are the people behind snow days and then they also acquired cosmic

1:00.0

bliss and against the grain, the pizza, everything that they, everything that Jason is behind

1:04.3

is just absolutely amazing. This is one of my favorite episodes that we have shared and I

1:08.7

cannot wait to hear what you think. Don't forget to tag both me and Jason when you're listening and let us know what you think

1:14.4

of this episode.

1:15.2

And if you have a hot second, please rate and review the podcast over on iTunes.

1:19.9

We'll be back in a couple of Tuesdays with another new episode.

1:24.1

So on today's episode, we have Jason Karp.

1:26.6

He is the co-founder of Hugh Kitchen and now the

1:31.0

co-founder of Human Co. And CEO. And CEO. So we will let Jason introduce himself.

1:40.2

Well, hi, guys. Thanks for having me. I've kind of lived two lives for the last 24 years.

1:46.5

I started my career in finance straight out of college. And in my first couple of years of

1:54.4

working, I was doing the kind of New York City work hard, play hard thing as a young

2:00.0

aspiring overachiever.

2:03.0

And in my second and third year of work, which was 99, 2000, 2001 time frame, I got really sick.

2:13.4

And I had a bunch of different seemingly disconnected autoimmune diseases, but as we all know,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Rachel Mansfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rachel Mansfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.