Welcome back or welcome to the single track podcast.

As I've mentioned in recent episodes, this show will start to go through various seasons as we go deep on specific themes.

Lately, I've been really interested in that intersection between running and entrepreneurship.

So full disclosure, this episode does focus on how to build a running related internet business.

If that's your jam right now, this is a fantastic episode.

To show the audience how it's done, we have Jason Fitzgerald on the pod.

Jason is the founder of Strengthrunning.com, which has been around for over 12 years.

Check it out when you can.

It's got a great blog, podcast, and in general,

it's a great resource for runners aiming to get stronger, stay healthy, and race faster.

The whole operation started essentially from zero, about a decade now to what it is now.

And Jason has a lot of insight to show people in a similar position how to get off the ground.

Also, just a heads up.

This is another episode where we do the lightning round first as a sort of warm up before

getting into the main event.

Once we get into the topic of conversation, we touch on how to create awareness,

how to identify your target customers, how to think about

content creation, the best marketing channels to invest in, and Jason's business inspirations

inside and outside the sport of running. This is a great episode. And again, if you've ever

wanted to be some sort of entrepreneur in our sport and to leverage the power of the internet to do it.

Give this one a listen.

Oh, yeah.

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