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On the Media

January 17, 2003

On the Media

WNYC Studios

News, Radio, Amendment, Transparency, History, Micah_loewinger, Technology, Advertising, Politics, Society & Culture, Magazine, Journalism, Tv, Wnyc, Newspaper, Brooke_gladstone, Studios, Npr, Newspapers, Media

4.69.1K Ratings

🗓️ 5 May 2011

⏱️ 53 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

From WNYC in New York, this is NPR's On the Media.

0:17.1

I'm Brooke Gladstone.

0:18.5

And I'm Bob Garfield.

0:20.0

After a tumultuous 18-month rain, distinguished by layoffs, celebrity hires, and skyrocketing

0:25.6

ratings of his cable news competitor, CNN Chairman Walter Isaacson announced this week he will

0:31.6

leave the network in the spring to head the Washington-based Aspen Institute.

0:35.6

He joins me now.

0:36.6

Walter, welcome back to O.T.M.

0:38.6

Thank you so much. It's good to be back.

0:40.8

When we spoke to you last, about a year and a half ago, shortly after you had joined CNN,

0:46.1

you were talking about finding a way to present real news and real policy issues

0:52.5

in a way that was engaging to the viewers. And you pointed,

0:55.0

this was in the thick of the Wal-to-Wall Chandra Levy coverage, which you were in my recollection

1:00.0

a little defensive about, but you went on to talk about, for example, the Aaron Brown program

1:07.0

and the Jeff Greenfield program as a way to be engaging and smart on fairly complex issues.

1:13.8

Well, Aaron Brown is not getting a huge audience, and Jeff Greenfield's show is gone.

1:19.7

The Aaron Brown Show is the most serious, quirky, smart newscast around today.

1:25.7

It's successful.

1:26.8

It doesn't beat Bill O'Reilly in the ratings,

1:28.9

but it gets very good advertising and does very well. I'm sorry we did not succeed with the Jeff

1:35.1

Greenfield show. It's hard to do a half hour, 11 p.m. show and make it successful on cable.

1:41.5

I just wanted to avoid having that, you know, the type of anchors

...

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