February 7, 2003
On the Media
WNYC Studios
4.6 • 9.1K Ratings
🗓️ 5 May 2011
⏱️ 53 minutes
🧾️ Download transcript
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| 0:00.0 | From WNYKRs in New York, this is NPR's On the Media. |
| 0:22.1 | I'm Bob Garfield. |
| 0:27.7 | And I'm Brooke Gladstone. Last Saturday morning, the shuttle Columbia was destroyed. But if you were listening to one of a thousand automated stations programmed with a variety of formats, |
| 0:32.6 | you might never have known. I called both my brother-in-law and sister and told them about the shuttle. They hadn't |
| 0:41.7 | heard about it yet. Were they listening to the radio? Yeah, they were listening to a country station. |
| 0:45.9 | For Roger Wiggs, a former radio anchor and program director turned ad consultant, who lives |
| 0:51.2 | in Raleigh, North Carolina, that call capped a morning of frustration. |
| 0:56.0 | He woke up last Saturday to his usual station, W-R-A-L-F-M, owned by Capitol Broadcasting, |
| 1:02.1 | playing what's called a hot adult contemporary format. |
| 1:04.9 | I get out of the shower and the young lady comes on after one of their three in a row sets and says, stay tuned, |
| 1:14.1 | we're going to be telling you more about the shuttle disaster shortly. Well, that piqued my interest. |
| 1:19.6 | So I turned the radio up after two or three more songs. Stay with us. We're going to have |
| 1:26.4 | some details of that awful tragedy on the shuttle coming up shortly. |
| 1:31.0 | I said, this is ridiculous. So then I started punching around the dial. As he punched through |
| 1:36.6 | Raleigh Durham's top 10 radio stations, he found soft rock, hip-hop, best of shows, almost none of it |
| 1:43.2 | live or local. The market's only news talk |
| 1:46.3 | station, WPTF AM, had the story, but Wiggs ended up tethered to his cable TV for the news. |
| 1:53.4 | He emailed his disappointment to a chat room for radio professionals called NetTalk. |
| 1:58.2 | At radio stations everywhere, he lamented, quote, |
| 2:01.4 | the computers were playing hits all of the time as the nation mourn the loss of the |
| 2:05.7 | Columbia. It would have worked out better for millions of Americans if we could have followed |
| 2:10.0 | this important story live on radio. They're all run by computers now. And if the shows |
... |
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