And in many cases, it's not their home that's damaged. It's not their business that's damaged. It's their ability to earn income. It means they can't go to work. Or if you're imagine you're a restaurant owner, you can't open your restaurant because your staff can't come into work. Or your customers can't come into your retail store and buy your products. So I think non-damaged business eruption is a critical product. What I don't like about that, and I said it's a mouthful, is like, my God, like, is an industry. Let's improve the marketing of this. No one wakes up in the morning and says they want to buy non-damaged business interruption. How about income protection? And this is why we branded our products around my income. Good morning, good evening, and happy new year.

Matthew Grant here.

And we're back over in New York this week, well, at least digitally, talking to Jamie

Crystal, CEO of MIC.

Now, if you're wondering what opportunities there are to support

people that are struggling to get insurance and how you can build a business on the back of it,

then this one's for you. So here we go. This is what we understand about MICs. MIC Global. You're a

full-stack embedded micro-insurance provider. You're delivering simple, relevant,

and affordable micro-insurance products to underserved individuals through diverse partnerships

with platforms and services. And we're going to talk a little bit about how you think about

that group, which is a slightly different about how the people typically might think about

microinsurance.

Your products are written in-house. You've got a Lloyd Syndicate and you've got a Guida-based company, MIC RE. And you have basically formed back in 2020 through the merger of STP group,

microinsure and Tonka BI. And Jamie, you are CEO of MIC. How's that for an elevator pitch? Perfect. Thank you,

Matthew. So in your own background, I see you worked as an insurer, you worked as a broker.

I believe you joined MISC about four years ago. I mean, what was it for you personally that

took you from that side of the business into the organization you're with now?

I feel like I've been in insurance since birth. I'm one of those people who had a dad before me and a

dad before him who started into the insurance industry. And one of the things that I've always been

frustrated about our industry is that things can kind of be taken for granted. Insurance is sold to people, in many cases,

people that have to buy it, as opposed to being bought by people that want to buy it. It's one of

the things that's been holding us back as an industry. While it's great that people, in many cases,

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