It's really easy to spend your life chasing proxies and like other targets,

chasing things that society says you should want. And I think the more you can think about what

you actually want, the better your answers get. And the more straightforward the path becomes.

Like there's a lot of stuff you don't have to do. You may not need to climb the corporate ladder.

Society might tell you that you should do it, but like that may not be relevant at all to what

you want to achieve. But it's really easy to find yourself locked into a career for 10 years just

because that was like where the momentum of life carried you.

We are here because we know the outcomes in our lives are within our control.

That taking absolute ownership of how we eat, sleep, train, think, and connect with each other

is how we'll optimize our health and happiness. That chasing excellence is how we grab hold

of what is possible. Our mission is to live on the run. Always chasing. Never stop.

Hello and welcome back to another episode of Chasing Excellence. I dare say a special episode.

We are joined today from Columbus, Ohio by James Clear, author of Atomic Habits.

And Ben, you were just saying before we, before I had recorded that, Atomic Habits might be the

book that you reference or recommend more than any other. And it's certainly something we've

talked about a lot here. It's one of, it's in my short list of favorites. It's one of the ones

that I've, I go back to and look at frequently and it's so easy. James did a great job writing

a man. It's so easy to make it applicable to real life. So in my job, you know, I'm a performance

coach and I try and create change. And I mean, that's literally, that's the deal. As much as we

want to talk about the exes knows of nutrition or sports or anything else, the bottom line of this

whole thing is creating change, changing behaviors, changing mindsets, changing routines. And I,

from there's so many nuggets to massive things that, you know, I'm Patrick, I might be hijacking

...