Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Mman from design observer.com.

On this program, Debbie Millman talks with Jake and Pum Leffebuir

about how they got their firm design army up and running, about work

versus family life, and about the importance of sketching in their design process.

You need to dream alone. You can't dream as a group. If the sketch is

looking good as a sketch, execution is going to look good as well. Here's Debbie

Millman. Designers make stuff.

Armies blow stuff up.

So to call your firm Design Army is eyebrow raising and attention grabbing.

A potential client might worry about design army eating them out of house and home and trampling

the garden, but fear not.

The Washington DC-based agency is a graphic design firm run by husband and wife team

Jake and Pum Leifabure. Their clients include Adobe, PBS, and Congressional Quarterly,

and they are here to talk about what they do and how they do it,

at home and at work.

Welcome to Design Matters, Jake and Poome.

Thanks.

So you too met right out of college in the late 1990s when you were both working at the same DC

design shop.

Was it Love at First Sight?

...