Jaguar Go Woke Go Broke
The Jon Gaunt Show
Jon Gaunt
4.6 • 1.2K Ratings
🗓️ 20 November 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
Jaguar cars have gone woke! Now they will go broke! Have you seen their new advert? It is achingly diverse and right on it's like overdosing on Channel 4 news!
The only thing that is missing is the blooming car and they've even redesigned the logo and got rid of the actual Jaguar. Why?
It reminds me of Budweiser and the way there diverse advertising campaign sent their sales into a spiral of decline.
The woke idiots, as with all advertising, love promoting diversity but the only diverse group they miss out is the white working class male. Men are always portrayed as stupid, lazy, ignorant or just downright toxic.
How much longer are we going to put up with this nonsense?
I love Jaguars but I hope they see the car crash they have created with their woke attitude, sack the creatives who came up with this garbage and do a swift u-turn. If they don't they are surely on the road to nowhere.
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Transcript
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| 0:00.0 | Go woke, go broke. |
| 0:05.4 | That's my message to Jaguar cars today. |
| 0:08.6 | As you know, if you've listened to me for a long time, I love the Jaguar. |
| 0:13.8 | I'm a boy from Coventry. |
| 0:15.5 | It was always my ambition to own one. |
| 0:17.2 | And then I actually succeeded in getting one. |
| 0:27.9 | But today they've launched an advert which is called copy no one or some other nonsense like that. |
| 0:28.9 | Copy nothing. |
| 0:30.3 | But don't worry, Jaguar, no one's going to copy that advert. |
| 0:33.9 | And do you know why? |
| 0:35.2 | Because it's a load of diverse crap. Where's the car? If you've seen |
| 0:40.4 | the advert or not seen it, go on to YouTube and have a look for Joe. You've got to put in his |
| 0:45.7 | Jaguar advert. It's all over the internet because it's a total and utter abortion of an advert. |
| 0:57.4 | I'm sorry to use that term, but I can't think of a better one. |
| 1:08.3 | Absolute rubbish. What is a jaguar? It's a luxury model. It's a muscle car. It's fast. It's sleek. |
| 1:15.4 | It's beautiful to look at. It has beautiful lines to it. That's what sets out a Jaguar. |
| 1:21.0 | But let me tell you where this all started. It started when Jaguar started to make diesel cars. |
| 1:30.5 | It was the beginning of the end. And now they're caught up in all this woke nonsense. So there's an advert. And it's a load of people dressed in. I can only describe it as sub-1970s flares. Fatty, pink and green and |
| 1:38.8 | orange. Yeah. And all, some of them look as if they're transvestites, some are transsexuals. |
| 1:45.8 | I don't know what they are, but they're not a typical JAG driver. |
| 1:50.3 | Now, I can only tell you this. I came from Coventry, and I always wanted a JAG. |
| 1:55.0 | And I was lucky enough to get one. Well, the first one I got, I won. I'll tell you the truth. |
... |
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