Jackie Aina on Building an Engaged Following and Longevity in Social Media

Life with Marianna

Arts, Fashion & Beauty

4.9 • 2.6K Ratings

🗓️ 21 February 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you want to build a long-term career on social media? Are you struggling with differentiating your content on each platform? With over a decade of experience, Jackie Aina, a digital creator and the founder of Forvr Mood has mastered her approach to social media and keeping engaged followers. Jackie shares tips for organically growing your following, how she repurposes content on each platform, and why chasing virality isn’t the best for longevity. She describes how she set boundaries with work and social media and how her business has changed over the years. It’s a great time to be a creator, and we both discuss how to make the most of the opportunities. Summer Fridays NEW Retinol is available now at SummerFridays.com and Sephora Follow Marianna: @marianna_hewitt Follow Jackie Aina: @jackieaina Jenni Kayne: 15% off with code MARIANNA at jennikayne.com/Marianna #jennikaynepartner NEZ: code MARIANNA for 10% nezcare.com Macy’s: macys.com/purpose Topics: 05:46 Changing Strategies For Social Media Platforms 11:16 Editing Short Form Content 15:19 Advice For Aspiring Creators On Achieving Longevity 18:11 Monetizing Expertise 25:17 Brand Identity And Quality Of Fragrance 29:05 Working With Fragrance Houses 34:25 The Influence Of Social Media On Shopping Habits 37:11 Practicing The Art Of Saying No Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	The following podcast is a deer media production.
0:05.9	Hi, I'm Mariela Wallen and I'm the host of the Pursuit of Wellness Podcast.
0:09.7	A couple of years ago I went through a huge transformation and although I got a lot of attention
0:13.9	for losing weight and discovering my passion for weightlifting, there was a lot more to that
0:17.7	before and after than what a few picks could ever capture. On the pursuit of wellness you can
0:22.0	expect tons of information from experts about optimizing your body and mind. I'll also be sharing
0:26.9	some triumphs and struggles from my own personal life. I'm on this journey with you so you can
0:31.6	definitely count on my podcast to give you that weekly dose of encouragement we all need as we
0:35.9	pursue things that make us feel our very best inside and out. Tune into the pursuit of wellness
0:41.0	every week wherever you listen to podcasts.
0:50.2	Hi, it's Mariela and welcome back to the Life with Mariela podcast. In this episode I'm here with
0:54.5	Jackie Aina, she's a digital creator and founder of ForeverMood and I love this brand. When I had her
0:59.6	on the podcast last time we talked about launching the brand and now it just seems like it's grown so
1:04.1	much it's a fail about Sephora. There have been so many incredible sense and fragrances. I love the
1:08.8	candle so much. I just had them sitting around my house and even when they're not lit they just smell
1:13.5	so beautiful and incredible. I love the sense and the naming and the colors and I'm just so excited
1:18.4	for her and not only has the brand grown so much in that time but so is her TikTok presence.
1:22.9	I love following her on there and being so motivated and inspired to do things around my home
1:27.4	and I really want to talk to Jackie about longevity in the space because she has been an OG in the
1:32.0	creator space for so long now. I think it's really important to learn from her like what makes a
1:36.3	career less in this space and what advice does she have for up and coming creators. So if you want
1:40.2	to hear from Jackie keep listening and don't forget to subscribe to my podcast because I have new
	...

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