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Marketing School - Digital Marketing and Online Marketing Tips

Jack in the Box & Mint Mobile Shake Things Up

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.61.4K Ratings

🗓️ 26 April 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Mint Mobile and Jack in the Box collab. [00:27] Details of the unexpected collab. [01:26] The scale of Jack in the Box in the US. [02:55] Why the collab is a smart move for Mint Mobile. [03:36] Marketing goals outside of revenue. [04:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mint Mobile Jack in the Box Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:18.6

All right so we're going to talk about the Mint Mobile and Jack in the Box collab and I will elaborate on this one because I put this topic in

0:27.3

So the other day Neil I was driving so I was driving around the area and I happened I was on my way to the Grove which is a mall in local in LA and I looked at a jack in the box which is a fast food chain and I saw one of my friends company's name on there. I was like, wait, this is a mobile company, why is it there?

0:46.0

And it happened to be, I looked at the ad as like Mint Mobile X Jack in the box, and it showed a picture of a mint smoothie, a green smoothie,

0:55.0

which is actually happens to be the color of my friend's company

0:58.0

as well, it's green, and it's called Mint Mobile.

1:00.0

And bear in mind, we did an episode a while back on how Ryan Reynolds did really well with the mid mobile kind of acquisition

1:06.0

$1.3 billion that's so that's really well correct and so funny enough like I've never seen them I don't know if seen this, Neil, but I've never seen a mobile company do a collaboration with a fast food company.

1:16.5

I thought it was interesting. God knows how well it worked, but my whole point is like, I meant, man, like, it just takes creativity at the end of the day who knows how well it

1:23.8

converted but I hope it converted well well check this out if you think about

1:27.8

jack-in-the-box they have a ton of stores I'm actually gooing it right, but I've seen them everywhere in like a lot of states.

1:35.7

Jack in the Box store count. What's the total that we come up with? So Jack in the Box has, dude, is this too many to even count. They're breaking them down by state.

1:45.1

All right, here's a total.

1:46.5

I got it.

1:47.5

2022.

1:48.9

2.1k. 2,187.

1:52.1

So either way, it's a lot of jack-in-the-boxes. They own a lot of real estate or take up a lot of real estate. I'm talking about physical real estate. So what's really cool here is you or mobile is now using that real estate to promote

2:05.8

jack-in-the-box and imagine someone doing that with the McDonald's like McDonald's

2:11.8

on so many stores if someone did the same thing with them

2:15.4

It's actually a really good idea like I'm looking up with the McDonald's stat right here

...

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