Does Ad Quality Score Still Matter in 2023?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 25 April 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Google Analytics Facebook Ads Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right we're going to talk about if your ad quality score still matters in 2023.
0:25.8	So I'm going to define what that is first.
0:27.8	Your quality score is how a Google or a being when you're writing ads on their platforms.
0:34.9	It's how they score your ads.
0:36.0	It's basically scored on a scale of 1 to 10.
0:37.8	And there's a lot of factors.
0:39.4	Your click-through rate could be a factor.
0:41.4	How well do people respond on your page, you know, how well are they
0:44.3	bouncing from the page immediately? There's a lot of factors that they look at to determine
0:48.6	whether your ad should be shown above other people and if the higher your quality scores the lower your costs are typically
0:54.7	so that's what it is at a high level we wanted to talk about if this stuff still matters because
0:59.1	it's 2023 and quality score has been around for a while and we thought it'd be nice to refresh on this.
1:04.0	So Neil, you want to go first?
1:05.0	It does matter if you have a good quality score, you'll notice that it's cheaper to run your
1:09.8	advertising and you'll get more conversions.
1:12.6	The big thing that people make a mistake on is
1:15.3	they just solely focus on their ad copy and the targeting,
1:19.9	but they don't focus on their website,
1:22.0	the landing page, they experience
	...

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