Because it's AI and not patented, like there's no overarching corporation that owns this IP as of yet.

All of these like bootlegging companies have merchandised the fuck out of this.

So likely what my nephew was playing with.

There's even like children's books about it like featuring the characters.

And let me tell you.

At least they're reading.

At least they're sure.

Sure. And let me tell you, at least they're reading. At least they're sure, sure. And let me tell you,

kids fucking love this stuff. Love it. Like, it's taken off mostly with like very, very young people,

like my little baby nephew, which we'll get to. So Hannah, what does the word brain rot?

What does that mean to you? It means consuming content that

doesn't just like not challenge your brain. It sort of like puts it in like a numbed out sort of

pacified state to the point where you haven't even noticed how much time has passed because you're

just, it's almost like meditative in the idea that like you lose time and space because

you're just watching shit until it like bleeds into each other. It's like when you doomscroll to

the point of like transcending your body. Totally. Yeah, you're kind of transcending. You're floating

into the ether. You're not thinking you're in like another state of...

It's almost like transcendental meditation, but for like those whose brains have melted out.

Brain rot is what made it so like I couldn't watch a movie without looking at my phone and then was like, oh, I have to get off TikTok, you know?

Yeah. It's like instead of reaching enlightenment with, you're reaching like stupidity.

So Oxford University Press actually named it the word of the year last year.

And it is like formally defined as the deteriorating effect of scrolling through swaths of

...