Recently, I sat down with 100 business owners where I shared tactical advice that I've learned from the past decade of business. So everything from sales to marketing to hiring to productivity and even mindset. It's I'm going to compress a decade of business knowledge that I've learned in the lessons that you can use right now. Starting with number one, you're not disciplined if you like the thing you're doing. So I'll give an example. So I used to work in the fitness industry and I had lots of fitness owners who'd say like, I'm so disciplined because they're like, I work out at 5 a.m. every day.

I never skip my meals or my workouts or whatever. But the reality was I would then ask that same business owner, hey, have you been doing with working your leads? You know, I haven't been working them as hard as I should, blah, blah, blah, blah. And so I would then look at them and say,

you're not disciplined because

you only are consistent with the things you like discipline is about being able to be consistent

with things you don't like so here's me going into more depth explaining that exact concept

do you consider yourself disciplined uh what things i like right so that's not discipline

right and so i bring this up because i obviously have talked to trainers and engine motors for a long time.

So I know how to.

Yeah.

I say this because I saw a lot of people in the community that I ran be like, you know,

I'd see them posting every day like, God, I have discipline up at 5am, like blah, blah, blah, blah.

And I'd be like, you never work your fucking leads, bro. Like, what are you talking about? You like lifting. You like boxing. That is not hard. It's like, I, I, it takes no discipline for me to hang out with Leila. Zero. Right. And so, because some people don't like hanging out with their wives, doesn't mean I have discipline because I do like hanging out with my my wife It just means that they have a shit of your life, right? And so for you it's like you have to this might be a muscle that you haven't used like you happen to like boxing and so you did more of it and people said can you help me and you said sure

If you want to get to where you want to go, your frustration tolerance, meaning your ability

to do things that you don't want to do without an immediate reward for an extended period of time is going to have to get stronger. And the good news is that that's a skill. It's not a trait. You can learn it, which means you do 10 outreaches tomorrow, and you're like, this sucked. Nothing happened. tomorrow I will do 20 and then you do 30 and then you do 50 and then you do 100 and you keep going. But I promise you, if you do the rule of 100, which is in that book, you do a rule of 100, and you do that for 100 straight days, your business will grow. Yeah, for sure. And what's crazy is that people actually fully commit to it. And then like way before day 100,

they're like, holy cow, my whole business has changed. But like, you have to commit to it. You have to go all in on it. And I say it's four hours a day. This leads me to business lesson number two. Most already know what to do, but simply don't do it. And the main question is why? Well, number one, because of an inability to delay gratification.

Number two, because they don't fully know how to do something.

This is the most common reason in more successful business owners. And a business owner asks me this exact question, when all the information is available, why are entrepreneurs still stuck? And so this is what I told him. I'd say at the most basic level, it's because of an inability to delay gratification.

And so if we're just thinking about like, why do humans do things in general? It's because they've been rewarded more for doing what they're currently doing rather than changing what they're doing. And I think that makes sense from an evolutionary perspective that like more of what you're currently doing is safe. And so people, once they find another point of equilibrium, it's very difficult for them to break out of that. Even if they're, quote, like, mentally, like, I really wish I could scale, they, they want to want to scale, but what they really want is to do what they're currently doing, which is why they're doing it. And so I think being able to clearly articulate also, like, the action. So how always just like such a simple word, it's a short word,

but has a lot of like depth to it, which is, um, if I were to talk to a toddler and say, I want you to scale a business, they would just look at you like, what? Um, if you were to tell me,

hey, can you scale this business? I'd probably say, yeah, I can. And so the specificity of a request is inversely correlated with the skill of the recipient, meaning if you have somebody who has very low skills, I have to say like, okay, here's how you turn on a computer. Once you're turn on a computer, then you're going to open up Safari. What's Safari? It's an internet browser. What's the internet? Okay, let's explain what the internet is, right? And then eventually you're like, okay, we're going to go to Google. What's a Google? We'll get there. Don't worry. We go to Google. Okay, finally, we're going to sign up here. You're going to get an email. Let's have an email. I don't know how to type skills they have to learn in order to chunk up. And so sometimes people hear the word, oh, you just need to do outreach. But that is a bundled term that has a hundred things underneath of it, which is like, how do I warm up a domain? How do I set, you know, what's an opener? How do I integrate my, you know, clavio with my, whatever, right? Like, how do I integrate these tools? And so there's a hundred hows underneath of it. And they'll usually get stuck on one of the house and being unwilling to try, because it's so frustrating of like, I think, I think what makes entrepreneurship feel slow is that you can try to learn something for a day and not have an outcome and then have to come back to it tomorrow.

And figuring things out is by nature a wandering activity, which means that if you knew how to figure it out, then you wouldn't have to figure it out because you'd already know it.

And so people deal really poorly with uncertainty.

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