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The Game with Alex Hormozi

How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 975

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 9 December 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

Click on a timestamp to play from that location

0:00.0

We're going to do more Mosey, her Mosey Hotline, and we're going to come in hot.

0:06.3

What if AI kills us all?

0:08.5

You won't know because you'll be dead.

0:12.7

And if it kills everyone, then all status games are over.

0:16.6

And as soon as it's human against machine, we all lose.

0:19.5

And until then, it's going to be humans using machines against humans using machines, which is what it's been since the dawn of time, except swap machines for tech. You get the idea. I would love to know how to be a giver or not a taker. Super easy, bro. You just give and don't ask for anything back and you give to people. And then when they ask you, if they can do something, then at that point you were taking.

0:39.3

Hey, Alex, how are you doing?

0:55.5

What's up, man? All right, talk to me. What's up in the business? This is, Sonny. This is Dr. Sonny DeZerich, man. I'm a chiropractor. Been two years in so far, seven years as a total. Okay. And yeah, man, I'm just trying to figure out like, okay,

1:00.9

when I build momentum this year and it's like, okay, how do I know when to keep going for more?

1:05.7

How do I know when to just keep the momentum that I'm at, not overstretched? Because I made a mistake earlier this year and I'm just writing the loans ever since. Okay. When do you... What was the mistake?

1:11.1

Yeah.

1:12.7

I started diving into mentors, sales coaching, marketing on Facebook.

1:18.9

I'm just getting in all these expenses, just trying to grow from the revenue I got.

1:22.3

Okay.

1:23.4

Well, first off, I'll say this.

1:25.5

If you pay one-time expenses in order for you to learn, I wouldn't see those as losses unless you learn nothing. If you learn things that are just you need to put into place in the business and they haven't fully come to fruition yet, I just see that as an investment. So I just wouldn't frame it that way, like thing one. Okay. Second thing, are you at full capacity at your existing location? No. I was at that, I mean, I'm not no. Okay, got it.

1:47.7

So do you know how to advertise to get leads? I've had some help from other marketing companies.

1:56.4

Okay. I think it's worth you learning for yourself if you want to, like if you want to in this in the because like the transition that you have to make right now and this is a bit of a decision for you which is like do I want to be an artist or do I want to be a business bin and there's nothing wrong with either of those but you have to make a choice okay let me give you let me give you a totally different example but it'll illustrate the point so let's say that you're really good at making leather wallets, all right? And let's see you're a craftsman. And so you make these leather wallets, people start wanting them, you keep making more leather wallets. There's two success paths. Success path, one is like you just love making wallets, but you have more demand than you have time. And so you keep doing a good job and people keep wanting them. And so you can

2:34.7

only make 10 wall today or whatever your math is. And then all you do is you keep raising the price

2:40.1

because you have more demand than you can handle. Keep raising the price. And that is to me the path of the

2:44.9

technician is the path of the artist. The other path, and there's nothing wrong with that. And you can

2:49.6

make a ton of money doing that. The other path is the path of businessman wrong with that, and you can make a ton of money doing that.

...

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