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slash voxpod this is recode media with peter kofka i'm in studio with lucas shaw who is king of all media at Bloomberg News. Welcome, Lucas.

I feel like more of a of a prince than a king. I don't think I'm at king status. You break

stories all the time. You have an awesome newsletter called screen time. You have a conference coming this fall.

Congratulations. Thank you. On your media conference.

He said slightly jealously. I mean, you've done it. Do you have a podcast yet? No, I do not.

Okay. We'll have a discussion about that. You are in town in studio at V Media because it's Upfronts week.

Weeks? Weeks.

Weeks.

But it used to feel like weeks because there's sort of two weeks of Newfronts and then one week of Upfronts.

And the excitement around New Fronts has largely dwindled in part because YouTube was just like the biggest player moved to Upfronts week with all the TV companies. The upfronts are what used to be the biggest week in the TV industry. I think they maybe still are. For people who've just shown up to this podcast and don't know what the up fronts are, tell them what they are supposed to be. We're going to have a conversation about TV in general. We're going to talk about movies and writer's strike.

But we're going to spend a lot of time talking about TV because you're here to talk about TV.

The upfronts are when the TV networks pitch advertisers on their upcoming programming. So it'll be, you know, CBS talking about all the great new, you know, procedurals coming to CBS.

It'll be Disney talking about new projects on ABC and now FX and other networks.

YouTube has crashed the party to talk about how great it is.

But it's historically been important because it's when you would find out about all the new shows.

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