It's Not the Lattes. It's the Math.
Modern Craftsman
Modern Craftsman
4.8 • 1.2K Ratings
🗓️ 13 November 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
Tyler tears into the "stop buying lattes" take and runs the numbers that actually break buyers and clients. The squeeze lands on builders too - changing bids, quality, and what projects even pencil out.
Show Notes:
00:00 The meme and why it's off
04:00 Life costs vs "coffee" costs
06:30 1981 starter home vs today's code & specs
07:25 Rates, prices, and the real math
10:35 How this hits builders and quality
12:05 Healthcare, childcare, and budgets
13:45 Remodel numbers that don't work
16:10 Myths Tyler hears vs reality on site
20:00 The human toll and what needs to change
27:50 Wrap-up
Video Version:
https://youtu.be/qJxBE_2G6t4
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Transcript
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| 0:00.0 | So as a builder, how does that matter? How does that affect me? The buyer isn't just financing the |
| 0:04.6 | house. They're financing every mistake, every change order, and every regulation, and every |
| 0:08.8 | material increase. Welcome back to Midweek Modern Craftsman, where today I'm going to be |
| 0:18.2 | diving into a post. I recently saw circling around social media, |
| 0:23.5 | specifically Facebook, specifically reposted by my mom, to which I'm generally not going to argue with my mom, |
| 0:34.2 | especially not on Facebook, but I did feel the need to comment on a post that I |
| 0:40.3 | believed it was ignorant and that there should be more empathy for today's generation of young |
| 0:47.1 | men and women who are struggling to be able to afford the American dream, buying a house, |
| 0:53.8 | raising a family. So the post is, and I'm going to read this |
| 0:58.8 | here, I'm so tired of hearing our grandparents could buy a house on one salary, but now we can't |
| 1:04.5 | even afford rent on two. Yeah, because grandma wasn't blowing half her paycheck on $12 ice coffees |
| 1:10.7 | and avocado toast. |
| 1:12.2 | That's why back then if you wanted coffee, they made it at home with ground so strong |
| 1:18.3 | it could remove rust. You didn't drink it, you survived it. And grandma wasn't out there, |
| 1:23.3 | brunching. You think she had time for brunch? brunch no she was at home cooking something called |
| 1:28.8 | whatever's left in the house and don't even bring up uber eats these people today are crying |
| 1:35.0 | about money while living in a four-bedroom house with two SUVs six streaming services and matching |
| 1:40.9 | sleeve tattoos you think grandpa had a tattoo? Yeah, it said Korea, |
| 1:45.3 | 1951, and it came with nightmares, not realistic shading. Oh, and don't even get me started on the kids. |
| 1:52.7 | We can't make ends meet, but Braden needs the new iPhone. No, he doesn't. You're giving an $1,100 phone |
| 1:57.9 | to a kid who still eats glue and boogers. When we were kids, the family phone |
| 2:02.5 | hung on the wall. It had a cord long enough to jump rope with, and if you wanted privacy, you had to go |
... |
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