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Modern Craftsman

382 Stop Wasting Time on the Wrong Leads

Modern Craftsman

Modern Craftsman

Entrepreneurship, Education, Business, Self-improvement

4.81.2K Ratings

🗓️ 16 November 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

Nick and Tyler sit down live at CCS in Chicago to walk through how they go from 100 inquiries to one real client and why risk is the number one reason people never build. They break down self-qualifying leads, budget reality checks, and using precon and VE to protect both your business and the homeowner before anyone signs.

Show Notes: 

00:00 Why clients don't build
04:48 Live from CCS in Chicago
05:58 From lead gen to lead conversion
09:28 Getting clients to self-qualify
18:00 When the budget and scope don't match
22:09 Using precon to de-risk the job
30:33 Converting right way

Video Version:

https://youtu.be/o_huhOG3FMU

Partners: 

Andersen Windows

Buildertrend

Harnish Workwear 

Use code H1025 and get 10% off their H-label gear

 

Transcript

Click on a timestamp to play from that location

0:00.0

The number one reason people don't build is risk and it's financial, emotional, or time.

0:03.5

When we're trying to convert someone, we need to be the least risky option for them.

0:10.6

This podcast is brought to you by Anderson Windows. So we all know Anderson is a trusted name for Windows and patio doors, but here's something you might not know.

0:23.4

They also make impressive moving glass walls called big doors.

0:29.5

And these moving glass walls can help you capitalize on the indoor, outdoor market,

0:34.5

even in a rough climate.

0:36.5

What's more impressive is that Anderson also has

0:39.5

options for new homes and remodels. Their folding out swing door was recently used in a Michigan

0:46.2

remodel where it opened up an entire wall of a 1950s-era home. And in Minnesota, their six-panel

0:53.6

multi-glide door brought out the full beauty of a

0:56.7

North Shore cabin retreat. These Anderson big doors bring the outdoors in during summer and provide

1:03.2

ample views and weather protection in the winter. And with Anderson's proven track record and depth

1:09.6

of support and training,

1:11.9

installing them is easier than you might think.

1:15.1

For my information, head over to andersonwindows.com slash modern craftsman.

1:20.3

Nick, I was just up in Connecticut last week installing a pivot door with fine home building

1:27.0

and Anderson.

1:28.0

So keep an eye out for the content that we put together there.

1:32.7

Real world building a set, installing a door, sorting out all the details to make that process as seamless as possible for you.

1:43.4

I don't know timeline on when that content is coming out,

1:46.7

but super proud of that was a fun job. So keep an eye out. Not to, I mean, while we patiently

1:54.2

wait for Tyler's video to come out, we also installed some of their big doors. We actually went out

...

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