Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 September 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the annoyance of political marketing, and the ethical considerations of marketing political campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Marketing spend will go up, the market is estimating 4 rate cuts this year (07:07) His CEO slept with his wife; here's what he learned about B2B SaaS, (09:30) There's a boatload of money in political marketing... even outside of presidential election years (12:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Did you see the number of rate cuts that the market's forecasting this year now?
0:04.4	Five? Four? Four? Four. It was three now it's four.
0:08.1	I saw earlier today which is great. They say September is gonna be be the first cut, the Fed is signaling to it. I think this is actually going to cause marketing become more expensive and competitive over the next call it a few years. We're going to start seeing more of an influx because
0:24.8	money's just going to become cheaper.
0:26.4	You know what I looked I asked Chad Chippee did it I was like hey so whenever the
0:30.8	Fed pivots which is what they're doing right now, where the cutting rates instead of raising them.
0:34.3	So this is a pivot. How, in the last 50 years, what percent of the time do we go into recession when the fed pivots?
0:41.7	And it's an 80% of the time.
0:43.6	So 80% of the time, by the way,
0:45.3	that's like having pocket aces in Texas hold them.
0:47.9	You have 80% chance of winning, right?
0:49.9	So that's pretty damn high.
0:51.7	That is high.
0:52.4	Yeah. And when they call a recession, keep it. that's high. high.
0:53.0	And when they call a recession, keep in mind that it's already happened.
0:56.7	They call a recession after it's happened.
0:59.0	The data is in.
1:00.0	They don't call a recession right when it's happening.
1:02.2	And you know, with all the revising that they're doing with the jobs numbers and also,
1:06.1	you know they're revising, I think they revise some other stuff in terms of like revenues.
1:10.0	I forgot what it was, but I know they revised something else so
1:13.4	I don't know what this is I'm not economists I'm not telling anyone I'm right or wrong
	...

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