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Build Your Tribe | Grow Your Business with Social Media

Is Your Instagram Dead? Should You Start Over? - 875

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.92.7K Ratings

🗓️ 23 February 2026

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whether the issue is your content, consistency, or strategy—not your account age. Brock also explains when restarting or rebranding an Instagram account makes sense, and when it’s better to fix what you already have. He’ll cover benchmarks for engagement, the difference between a shadowban and normal low reach, and how to recover from common issues like inconsistent posting or past mistakes. This episode is designed to help you make a clear, informed decision about whether to rebuild, rebrand, or double down on your current account. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How to Start Over on Instagram in 2026 Watch: https://youtu.be/1OOw7yd5beE?si=QUq0W3GPEhnOyEWD Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000747689854 10X Your Instagram Followers in 30 Days with These New Reels Watch: https://youtu.be/uJxQv4H_mOQ?si=6IyKwAbq9Ml0Xaw_ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000749424336 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0

Today's episode is brought to you by Breva, the all-in-one marketing and CRM platform to help you grow your business smarter. You can learn more about them right now by visiting brevo.com forward slash tribe, or I'll tell you more about them later in today's episode. And today's episode is also brought to you by Shopify, the number one e-commerce platform in the world for building your business and selling your products. For the last few years,

0:21.2

I've been using Notion to basically organize my entire life. It's so much more than just a to-do list

0:26.2

app. It's truly a one-stop shop for organizing any area of your life or business. And it's not just

0:31.4

great at organization. It's also great at automations as well. There's so many complex things that you

0:36.0

can do and build that can happen

0:37.8

automatically and instantly within Notion. And now, for the first time, they are introducing

0:42.6

Notion AI agents. The new Notion custom agents will allow you to automatically perform advanced

0:48.4

tasks without you even having to lift a finger. For example, I built a Notion custom agent that

0:53.2

automatically pulls the link to any reel that I have posted, I built a Notion custom agent that automatically pulls the link

0:54.4

to any reel that I have posted, and then it pulls out the text that I say or the text on the

0:59.2

screen in the first few seconds of the reel. Basically, it pulls out my hook. And then it's able to look

1:03.9

at how that post performed and compare it to the hook, which allows me to see which hooks are

1:08.3

actually working so that I can reuse them and tweak them for future reels.

1:12.8

Notion is an AI-powered connected workspace for teams.

1:16.2

Notion brings all of your notes, docs, and projects into one space that just works.

1:20.7

It's seamless, flexible, powerful, and with AI built-in, you spend less time switching between different apps and tools,

1:26.7

and more time creating great work. Now with Notions, custom agents, busy work that used to take hours,

1:32.4

or let's be honest, didn't really get done at all, runs itself. The easiest way to think about

1:37.0

the difference between a custom agent and normal AI is that normal AI requires you as the human

1:41.7

to prompt it, but custom agents work for you 24-7 behind

1:45.6

the scenes without you having to lift a finger. But don't just take my word for it. Notion is used

1:49.7

by more than half of Fortune 500 companies and some of the fastest growing companies in the world.

...

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