Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 28 June 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more (01:00) Why communities are the new SEO (02:12) Airbnb's customer service fiasco (11:11) Elon takes 'likes' private and they shoot up 10% (13:55) Is it worth tying AI into your messaging so you can get more buzz? (14:12) Apple stock surges by more than $200B by announcing AI features (16:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Guys, this is why communities are the new SEO.
0:02.8	So we had Kevin Indig here, who he's done a lot of SEO for big companies.
0:08.4	So Kevin Indig here says, the rise of communities.
0:11.2	Not only has Reddit gained crazy amount of communities. has Reddit gained crazy amount of visibility on Google now at the level of Amazon.com
0:17.0	while that's huge
0:18.0	since the hidden gems update in May 2023.
0:21.0	Quote-unquote small communities have also sprouted from surge soil too.
0:24.9	So if you look at this graph over here, in the blue, this is community.
0:28.1	Shopify.com.
0:28.9	Look, it's just shot up into the right, right?
0:31.3	And then the left side is just kind of organic I think organic monthly
0:34.3	traffic and then black is community that house spot dot com look at it's hockey stick
0:38.6	growth right zapier not as good but it's still moving up and I think we're going to see more and more of this because if I'm thinking about, you know, best flowers for example, do I want to go to like an affiliate site or do I want to look at what other people are actually saying?
0:52.9	Probably the second one.
0:54.8	Dude, is it me or did we discuss this on the last podcast recording?
0:57.9	No, because this was...
0:59.9	No, we must have.
1:01.5	June?
1:02.2	No, I didn't see this till later, but maybe... No, I'm telling you, we must have. June, no, I didn't see this till later, but maybe.
1:04.0	No, I'm telling you, we must have.
1:06.0	You could be like.
1:07.0	But I think it's worth calling this one out again.
	...

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