Is the Music Video Dead? (with Michael Cragg)
Pop Pantheon
DJ Louie XIV
4.7 • 630 Ratings
🗓️ 25 April 2024
⏱️ 55 minutes
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Summary
In the past few years, we've seen a serious decline in the centrality of and views for music videos across the board, even for the biggest pop stars. Journalist Michael Cragg recently chronicled this phenomenon in his piece for The Guardian, "'This is an Art Form— and We're Losing it': Is the Music Video Dying?" and today, he joins DJ Louie to discuss the piece and the general state of the music video in 2024. Is the music video format still vital? Why has viewership declined? What do we lose if we allow music videos to slip away entirely and is there a way to save them?
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Transcript
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| 0:00.0 | Welcome to Pop Pantheon, the podcast where we completely overanalyze all of your favorite |
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| 0:31.6 | which is at patreon.com slash Poppantheon. We just published our live show from this Monday night in Brooklyn at the |
| 0:40.6 | Bell House where myself, Brittany Spanos, Hunter Harris, and Norprinciotti. We're talking all things |
| 0:45.5 | Taylor from the tortured poets department to the anthology to all of the Taylor mania that's going on |
| 0:51.1 | right now. It was such an incredible night. I want to think everybody that came out to that, oh my God, that was so great. And if you didn't get a ticket because it was sold out or you weren't in the New York area, you can now listen to that episode on our Patreon channel. And we also have weekly bonus episodes of the show there, plus so many more perks. So that's at patreon.com slash pop pantheon or you can subscribe to the audio only within the Apple |
| 1:11.9 | podcast's app. Upcoming parties, Gorgeous, Gorgeous is happening in New York on May 10th and it's |
| 1:18.9 | happening in L.A. on May 18th. Tickets for both of those are available in the shortest of this episode. |
| 1:25.9 | So hoping to see everybody at Gorgeous. |
| 1:28.2 | Gorgeous. |
| 1:29.1 | And yeah, that's it for housekeeping from me today. |
| 1:32.3 | This week, I invited our friend of the show, Michael Craig, who some of our patrons might be familiar with, to talk about a new piece he wrote for The Guardian, about the state of the music video, which is in serious decline at the moment. |
| 1:44.3 | Views are down, budgets are down. |
| 1:46.6 | The music video feels less essential and less important to the discourse than it's ever |
| 1:52.2 | seemed in modern times since the advent of MTV. |
| 1:55.8 | And Michael wrote an incredible and exhaustive piece about just why that might be and what |
| 1:59.7 | the future of the music video is. |
| 2:01.6 | So without further ado, here is my conversation with Michael Craig about the current state of music videos. |
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