This is an IHeart podcast.

And just like that, we're back.

Another edition of the Late Kick Extra podcast.

It is Wednesday.

It is February 9th, the year of our Lord,

2022. Shamefully, some of my colleagues out there referring to this time of year as the offseason.

We do not. Our numbers are incredible right now. I don't want to brag, but I will because you are

to blame a lot more than any of us around here. 200 to 300% year-over-year increases.

Doesn't even matter what you're talking about.

Everything we're doing right now is phenomenally better performing even than it was just this time one year ago.

Thank you guys so much for that. We announced on Twitter, I'll keep telling you because I'm very proud of it over the next week or two. We have signed a brand new extension with Academy Sports and Outdoors.

They will be the exclusive partner of Lake Kick from now all the way through spring and probably well beyond.

I mean, it's just the way advertising works.

But you guys made that possible.

They specifically, they want to me to tell you this, specifically when we met with them and we were finalizing that deal, they said to let you know those receipts and the screenshots and the tags and the tweets and Instagram post all that stuff. They see it. They thank you. And I just kind of sit back and prop my foot up on my knee and say, see, I told you. Told you they'd come through. So Pate State now, Pate State

forever. Appreciate you guys. We have got a loaded mail bag this morning. And in case you haven't noticed, we're putting some of this video on the YouTube channel, even as we clicked record this morning, we're kind of going back and forth as a staff about how much of the video we want to put out. And so ultimately that's going to fall on you.

Let me know.

I mean, do you want to watch the entire thing?

Do you just want select clips?

Some of these answers are better. much of the video we want to put out. And so ultimately that's going to fall on you. Let me know.

I mean, do you want to watch the entire thing? Do you just want select clips? Some of these answers are better than others. Some of it I may not want out there. But if you want it out there, we'll put it out there. Appreciate you guys. The five star reviews. Spotify, you can do that on Spotify now. and Apple Podcast, you've always been able to do it.

People notice.

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