Did you see the Wall Street Journal piece and how they're looking to hire more storytellers?

I did not.

So this is again from Akash Kapta.

So the storyteller job title doubled on LinkedIn in one year.

And then Wall Street Journal just did a piece on how people are trying to hire more storytellers.

So Vanta is paying $274,000 for ahead of storytelling.

Okay.

Executives mentioned storytelling on earning calls 456 times in 2025, up from

359 in the last year.

Everyone thinks this is a marketing trend.

The actual story spans hundreds of years of professional storytelling.

And the current spike is a reversion, not an innovation.

The job title dates to medieval Europe.

And so I think what's worth calling out here is in a world where things are going to be a lot more AI heavy, you want a way to stand out.

That's what marketing is at the end of day.

How do you go about standing out?

So like IBM had a chief storyteller in 2010.

SAP had one in 2013.

Microsoft bought on Steve Clayton.

I don't know who that is.

So all that to stay, Neil, I think, you know, you and I, I would say, let me just speak for myself. I want to say I'm the best storyteller in the world, but, you know, we're constantly out there, constantly trying new things, and that's our way of storytelling, because we share examples of how things are going. I think I'm actually a pretty good storyteller. Do you?

Okay.

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