What We Would Gamble On

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 24 December 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

Transcript

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0:00.0	If you had, let's just say, you know, X amount of dollars to just throw at something right now,
0:05.1	what's the one thing you would gamble on?
0:07.7	Gable from a work perspective?
0:09.8	Investment standpoint.
0:10.8	So you and I kind of joked around Solana, right?
0:13.2	What would be that?
0:14.1	Yeah, this is not financial advice, but I would probably bet on more crypto or crypto,
0:20.1	whatever you want to end up calling it.
0:21.9	Other than that, I would invest more and just doubling down on really good people.
0:29.4	Like if I had, you know, extra $10 million a year for three years, I would go hire $10 million worth of amazing.
0:38.9	That's not a gamble, dude.
0:40.0	You kind of know it's going to work or not work quickly.
0:42.4	You can cut it.
0:43.7	No, but dude, I've hired a lot of amazing people and it usually doesn't work the way I think
0:49.8	in most cases or people will tell me.
0:51.9	Hiring amazing people helps a business grow.
0:56.0	Yes, he has a lot of books.
0:57.3	He's smart.
0:57.9	He reads a lot, unlike Daddy.
0:59.3	Daddy doesn't read the book.
1:00.3	No, I don't.
1:01.3	I need a lot.
	...

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