Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 October 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher. Watch the full interview here. Get a copy of Seth Godin's newest book: "This is Strategy." Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Understanding Modern Marketing Misconceptions (02:52) The Philosophy of Strategy (05:47) The Importance of Focus in Marketing (09:04) Games and Infinite Play in Business (11:57) Empathy and Its Role in Strategy (14:47) Navigating Systems in Business (18:05) The Power of Time in Strategy (21:00) Generosity and Authenticity in Business (23:50) The Strategy Behind Book Publishing (29:10) The Journey of Writing and Its Impact (31:35) The Birth of Email Marketing (35:48) The Importance of Focus in Business (39:55) Understanding Long-Term Games (43:45) The Transformative Power of AI (48:34) Education and the Need for Change Agents (49:58) Mastering the Art of Storytelling (53:50) The Balance Between Hustle and Patience Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Seth, where do people go wrong with marketing today?
0:04.0	I think people are misunderstanding what marketing is.
0:07.0	It's not hype, it's not hustle, it's not crushing it, it's not elbowing people out of the way. Marketing is the work of telling a true story that spreads.
0:17.4	It's having a strategy where the wind is at your back. It's doing work that matters for people who care. If you're doing those things, you're probably not going wrong. But if you're chasing clicks, if you're chasing short-term interactions, it's a really hard slog.
0:34.0	Earlier you said, where we're talking pre-show, you said marketing and strategy are the same thing.
0:38.6	What do you mean by that?
0:40.0	So people ask me for marketing help now and then. I't do any coaching or consulting but if a friend or a non-profit needs help.
0:47.1	They don't have a marketing problem. They have a strategy problem and strategy is
0:52.3	what is the change we seek to make in the world and what are the
0:56.4	tools we have to make that change happen? How are we going to work with time and
1:01.3	games and systems to help people get to where they want to go.
1:05.1	If you can answer those questions, marketing is really easy. If you can't, then
1:10.6	you're just chasing around for a slogan and that's not going to help you.
1:14.0	Got it and you said in your book that strategy this is interesting to me because I've
1:18.3	always thought that strategy is a way of thinking and it helps guide to tactics at the end of the
1:22.1	day and it's sort of a at the end of the day.
1:22.7	And it's sort of a map, right?
1:24.0	But in the book you actually say, it's actually not a map.
1:26.2	It's a compass.
1:27.0	So I read that little passage.
1:29.2	It reads like your blogs and I'm like,
1:30.6	we need to go a little deeper on that.
	...

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