Is Regenerative Farming Getting Greenwashed? (Your Radical Questions with Andy Cato)
Radical with Amol Rajan
BBC
4.5 • 919 Ratings
🗓️ 25 May 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
Oli Dugmore is in for Amol this week, and he's joined by Andy Cato to answer your radical questions about the regenerative farming movement. Before becoming a farmer, Andy was a successful musician and DJ as one half of Groove Armada. He sold the rights to his back catalogue to pursue a career in agriculture, pioneering regenerative farming methods though his company, Wildfarmed.
In this episode, we put Andy in the hotseat, and ask him your questions about regenerative farming, including the potential scalability difficulties, whether it is being used for greenwashing, the role of rewilding, and whether it could be adopted around the world.
GET IN TOUCH * WhatsApp: 0330 123 9480 * Email: radical@bbc.co.uk Episodes of Radical with Amol Rajan are released every Monday and Thursday. Radical with Amol Rajan is a Today Podcast. It was made by Rufus Gray with Bella Saltiel and Anna Budd. Digital production was by Jem Westgate. Technical production was by Jack Graysmark. The Senior News Editor is Sam Bonham.
Transcript
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| 0:00.0 | BBC Sounds, music radio podcasts. |
| 0:07.0 | On Newscast, we are not in the business of telling you how to think. |
| 0:11.5 | We get the brightest minds from across the BBC to chat through the biggest stories. |
| 0:16.1 | You should leave feeling smarter about all the bonkers things in the news. |
| 0:19.7 | Listen to Newscast every day on BBC |
| 0:21.8 | Sounds. Hello and welcome to your radical questions where I put your questions to one of our |
| 0:26.9 | radical guests. This is your chance to engage directly with the super smart and interesting people |
| 0:32.0 | we have on this podcast and ask them about their ideas for the future. My name's Olly Dougmore |
| 0:36.7 | standing in for a mole this week. I'm the executive digital editor of the New Statesman. But if you listen to the main podcast with our guest, Andy Cato, you'll already know that. And if you haven't listened, make sure you do. We talk about Andy's amazing, possibly even radical transition from being one half of Groove Armada to becoming a leader and pioneer in the |
| 0:54.2 | regenerative farming movement. |
| 0:56.7 | He wants to change the way we grow things, use different methods to traditional modern farming |
| 1:00.1 | to protect soil health, restore ecosystems and become more resilient to the challenges of the |
| 1:05.2 | modern world, like climate change and global conflict. |
| 1:08.6 | Andy, are you ready? |
| 1:10.9 | There's nothing more intimidating before answering questions than being called Super Smart. |
| 1:15.0 | Well, let's go for it. Let's find out if Andy is indeed super smart. |
| 1:20.4 | A few of you have been getting in touch about greenwashing, the marketing tactic of making a company product or policy appear more environmentally friendly or sustainable than it really is. |
| 1:29.0 | We had an email from Mary Hogan, but also Eva Collins sent us a voice note, which I believe we can listen to now. |
| 1:36.6 | Hi, Oli and Andy. It's Eva here from Bristol. I've been impressed with the regenerative farming movement, but one concern I have is for the potential of greenwashing. |
| 1:45.6 | Without a regulatory framework comparable to that use in organic agriculture, how can consumers |
| 1:50.5 | be confident that farms marketing themselves as regenerative are genuinely applying the core |
| 1:55.6 | principles? And like I said, we've also got an email from Mary who asks, please can you ask |
... |
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