Hey, want to hear a PC Game Pass advert?

I'll take your silence as a yes.

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available november 20th 20th 24 game catalog varies by region and overtime and yeah that's the end of the

script what's up everybody this is russell welcome back to the marketing seekers podcast we got

some more q-nais from the e-com versus Expert Smackdown. You guys have really been

enjoying these. I've got a lot of really good feedback. So we got a couple more before the series is

over. But this next one is a really good question. Is my value ladder backwards? Some people

come in this world and start with high ticket set. High ticket coaching or something really

expensive. And they read dot com secrets and they're freaked out because like I don't have value ladder I have nothing on the front end of the bed you know and um it's interesting

because for me the value ladder is like my business model like here's the plan here's where I'm going

like eventually I'm going to bring people in and move them through this whole thing but the the fear

I've always had teaching the value ladders. One of two things happen. Number one is that people try to build everything on the value ladder before they launch their business. And that's not the plan.

Right. That's number one is they're trying to get everything done before they get started.

And then the second problem people have is like they think that, okay, that means I have to start the

bottom of the value ladder. And for me, the bottom of my value ladder is what? Are my books? Now, all the things I've ever created, the thing that's the hardest and takes the most time and energy and effort are my books. Yet, there are things that

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