How Long Do I Stick With A Product That's Not Working?

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 21 February 2022

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Russell and Alison answer the question "How long do you stick with a product that's not working?". Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Hey there! So, you're diving into this podcast where Russell Brunson and Alison Prince tackle a common question: When should you call it quits on a product that just isn't selling? It's a dilemma many entrepreneurs face, and their insights shed light on a crucial aspect of business strategy. Russell starts off by sharing anecdotes, including one about a friend who persisted with a product for years, only to find minimal success. He emphasizes the fine line between perseverance and recognizing a "dead duck." Sometimes, a product needs a pivot in positioning rather than a complete overhaul. Denise chimes in with her own experience, having switched gears after realizing her initial product wasn't hitting the mark. She's now venturing into a new area that aligns more with her passion. But she's still unsure about how long to give a new product before calling it quits, especially when it comes to specific offerings like a cookbook. Russell and Alison offer valuable advice, stressing the importance of positioning. They highlight how sometimes it's not the product itself that's the issue but rather how it's presented to the market. A simple tweak in messaging or target audience can make all the difference. In the end, Denise feels reinvigorated, ready to tackle both her new venture and potentially revisit her previous product with a fresh perspective. It's a testament to the power of strategic thinking and the value of seeking advice from experienced mentors like Russell and Alison. The conversation wraps up on a high note, with everyone energized by the exchange of ideas. It's clear that these "hot seats" are not only informative but also incredibly inspiring for all involved. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, want to hear a PC Game Pass advert?
0:04.7	I'll take your silence as a yes.
0:06.6	Want you games on day one like Call of Duty Black Op 6 or Stalker 2?
0:10.5	I thought so.
0:11.8	How about unlocking all the League of Legends champions when you link your Riot Games account?
0:15.6	All for one low monthly price.
0:17.3	Well, guess what?
0:18.2	We got you.
0:19.5	Learn more at Xbox.com slash PC Game Pass. Stalker to
0:22.6	available November 20th, 2024. Game catalog varies by region and overtime. And yeah, that's the
0:27.9	end of the script. Hey, hey, good morning. Welcome back, everybody. We've got some more Q&As from
0:34.5	the Ecom versus Experts Smackdown today for the Marketing Secrets podcast. and today's question is one I think a lot of you guys are probably wondering
0:40.8	right my guess is if you created a product and it's you're trying to sell it's not
0:44.6	no one's buying no one's buying like like when do you when do you quit right and we're
0:48.5	always talked about don't be a quitter don't be a quitter but is there time to quit is there a time to quit? Is there a time to keep going? Like, how does it work? So the question is, how long do you stick with a product that's not working before you pivot,
0:56.9	try something different?
0:58.1	This is a great question from the SmackDown, and I think you guys will enjoy the answer.
1:01.7	And hopefully you'll learn a ton from this, from both Allison and I.
1:04.9	So with that said, I'm queuing up the theme song.
1:07.5	And then we come back, you're going to find out how long do you actually stick with the product's not working?
1:11.5	And if it's not working, do you just give up or there are other things you can do?
1:15.1	Like, maybe I'm close.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.