Is Marketing Really Just Marketing? | Ep. #904

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 January 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Marketing Really Just Marketing? [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem. [00:50] Isn’t marketing just another engineering problem? [01:14] Who would be better at marketing: a person or a machine? [01:35] Marketers are also the people that come up with ways to automate marketing. [02:10] If you look at Google, it was created by Engineers. [02:25] Engineers are the ones solving a lot of problems. [02:35] People that are running marketing nowadays are “growth hackers”. [03:00] Dropbox grew through a referral program. [03:30] Eric and Neil need Engineers to help them with their marketing solutions. [04:20] Marketing is really just an engineering problem. [05:15] How can someone learn to be more creative? [05:30] Draw inspiration from different areas/industries. [05:48] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yil Patel.
0:57.0	And today we're going to talk about how, well, is marketing really just marketing?
1:01.0	So you're probably wondering, like what in that, like why, what does this even mean, what
1:06.0	is this title, what are Neil and Eric even thinking?
1:10.4	So there's someone from Pinterest. Casey winners?
1:14.0	Yeah, and he talks about how everything is just an engineering problem.
1:19.0	And he was talking about marketing.
1:20.0	He's like, well, isn't marketing just another engineering problem and can't engineer
1:23.9	solve it better than marketers? Yeah so just to give you guys an example right so
	...

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