I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 January 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover [00:54] If your traffic isn’t going back up, you need to diversify. [01:08] Try different forms of SEO (YouTube). [01:20] An omni channel approach is so important. [01:47] It’s helpful to be paranoid as a business owner. [02:01] Once you get one channel working, move on to the next best channel. [02:35] Once you have diversified, you can afford to take more risks in the future. [02:51] You used to be able to achieve success through one channel, but times have changed. [03:31] The average millionaire has 7 revenue streams. [04:20] Neil has 13 revenue streams. [04:52] Be hungry and paranoid. [04:54] That’s it for today! [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pottung.
0:27.0	And today we are going to talk about how I got hit by Google algorithm update and I can't recover my traffic.
0:34.8	And this happens.
0:36.2	The purpose of this podcast isn't to talk about what you should do when it comes to Google
0:41.0	because we already assume that because you can't recover your traffic
0:44.2	you've tried everything you may even consult with some SEOs and your traffic just won't go back up
0:49.2	and that's fine not everyone's traffic will always go back up.
0:53.0	But here's the thing.
0:54.3	If your traffic isn't going back up
0:57.4	and it won't always, no matter who you are,
0:59.3	how good you are, at SEO,
1:00.9	you need to diversify.
1:02.4	You can't just rely on SEO. From pay-per-click to social media, you can do even different
1:07.2	forms of SEO like YouTube SEO by creating video content. You need to be taking an omni-channel approach. It's more
1:15.1	important than ever. Like Google's been releasing so many algorithm updates here and there
1:19.3	in little tweaks. Some people are like, I lost 80% of my traffic in the day next time on back 30% next time I'm down 20% I'm up 60% it just keeps going back and forth
1:29.0	You need to diversify you can't have your business or your site or your marketing
1:34.7	relying on one channel it's just too risky. Yeah to Neil's point I was
	...

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