When you imagine Mark Zuckerberg sitting down to write a blog post like the one he released

last week, like, what do you picture?

Well, first of all, I picture Mark working very closely with his PR team.

This is Will Aramis.

He writes about the tech industry here at Slate.

This is something they've been working on for a long time.

I can't imagine Mark just, like, stayed up late one night with some extra coffee and banged

this out between midnight and 3 a.m.

Yeah, blog post, I feel like it's more casual than what this is.

It's 3,200 words.

I call it a manifesto.

I also know it's always like published in full in the New York Times.

And when I saw that, the only thing that went through my head, I was like, this is

like the state of the union or something.

Right.

And I don't think that's crazy.

Facebook is a union of sorts that includes some two billion people.

And Zuckerberg has sort of autocratic control over this network that shapes the way we all

communicate on a daily basis.

So I think it's good that he is thinking hard about what that platform should be and

that we're all paying close attention to what his thoughts are and scrutinizing them

and dissecting what it might mean for us.

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