All right, so we're going to talk about if it's worth it to have a user conference.

So first, let me define what a user conference is, and we're going to talk about it.

So a user conference, I was looking at my email, and clickfunnels kind of does this.

They have their funnel hacking live, and that's where they have a lot of their

users come through and they have a lot of great speakers come in, Tony Robbins, a lot of marketing

speakers and I remember actually I was supposed to speak at one of their things a couple years

ago but then COVID happened.

But point being is that there are a lot of these, for example, a digital marketer, they used to have the

traffic and conversion conference before they spun it off and sold it to a PE-backed, it's called

the Events Company.

And so a lot of people do this.

Salesforce has Dreamforce, for example, it's a huge conference.

And so what we want to talk about, if it's actually worth it to do conferences because both

Neil and I have experienced doing conferences some with a couple hundred people some

with less than a hundred people Neil I don't know how big yours were but go for it. I never really done in person events like that.

The Up Twist? Oh Twist up you're right I forgot I used to have an event

dude that was so long ago it was and it wasn't have an event. Dude that was so long ago.

It was, and it wasn't really my event.

It was me and a few investors,

a bank company from a guy named Michael,

what was his last name, Macadon or something like that? Nice guy. We had up to a

thousand people at the events and when we took it over it had less people and we

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