Is It Worth It to Create a User Conference?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 22 July 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is it worth it to create a user conference? [00:06] What a user conference is and examples of companies that do this. [00:41] Neil and Eric’s experiences with doing their own conferences. [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference. [01:55] Criteria that your company should meet before hosting a user conference. [02:45] A look at some specific events and the value they provide. [04:18] How iProspect generated a lot of revenue from their events. [04:57] WPP Steam’s “unconference”. [06:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ClickFunnels Funnel Hacking LIVE DigitalMarketer Traffic & Conversion Summit Salesforce Dreamforce HubSpot Inbound Inbound discount code: Marketing School Leveling Up Founders (Mastermind) DigitalMarketer: Modern Marketing Mastermind iProspect WPP WPP Stream Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about if it's worth it to have a user conference.
0:03.3	So first, let me define what a user conference is, and we're going to talk about it.
0:06.4	So a user conference, I was looking at my email, and clickfunnels kind of does this.
0:10.8	They have their funnel hacking live, and that's where they have a lot of their
0:14.5	users come through and they have a lot of great speakers come in, Tony Robbins, a lot of marketing
0:18.8	speakers and I remember actually I was supposed to speak at one of their things a couple years
0:22.3	ago but then COVID happened.
0:24.0	But point being is that there are a lot of these, for example, a digital marketer, they used to have the
0:29.5	traffic and conversion conference before they spun it off and sold it to a PE-backed, it's called
0:34.8	the Events Company.
0:36.4	And so a lot of people do this.
0:37.6	Salesforce has Dreamforce, for example, it's a huge conference.
0:40.8	And so what we want to talk about, if it's actually worth it to do conferences because both
0:45.1	Neil and I have experienced doing conferences some with a couple hundred people some
0:49.1	with less than a hundred people Neil I don't know how big yours were but go for it. I never really done in person events like that.
0:55.0	The Up Twist? Oh Twist up you're right I forgot I used to have an event
1:01.0	dude that was so long ago it was and it wasn't have an event. Dude that was so long ago.
1:03.2	It was, and it wasn't really my event.
1:05.1	It was me and a few investors,
1:07.2	a bank company from a guy named Michael,
1:10.6	what was his last name, Macadon or something like that? Nice guy. We had up to a
1:14.7	thousand people at the events and when we took it over it had less people and we
	...

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