All right, so we're going to talk about how to measure the ROI of your content efforts in

2023.

So when it comes to 2023, you got Google Analytics 4. If you haven't used it.

You pretty much have no choice by now.

And you may notice you're not getting all the data that you really want,

especially when it comes to your content marketing.

The quickest way that I found to measure the ROY of my content marketing is A, UM. parameters so that way you can see all right where you're

supposed to use U.T. M. parameters for external not internal tracking but that's an easy way

to see where you're getting traffic from.

It's not the right way to do it but for someone who doesn't have tons of resources

it's just a quick little hack that can end up giving you some quick insights

but the way I actually measure them, dude, is I just run A B test.

And this is a little bit unorthodox, but what I'll do is I run A B test to see which content pieces like what call to actions I can add in there

are boosting conversions and then what I do is because you take your most

popular pages, right?

Those are the easiest ones to run A, B, Tusson

with your content.

So then I'll call to actions.

If you read it in my blog post,

you'll see that I've called to actions

for my services.

If I was selling products, I would do products within there,

...