Is It Worth It to Create a User Conference? #2516

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is it worth it to create a user conference? [00:06] What a user conference is and examples of companies that do this. [00:41] Neil and Eric’s experiences with doing their own conferences. [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference. [01:55] Criteria that your company should meet before hosting a user conference. [02:45] A look at some specific events and the value they provide. [04:18] How iProspect generated a lot of revenue from their events. [04:57] WPP Steam’s “unconference”. [06:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ClickFunnels Funnel Hacking LIVE DigitalMarketer Traffic & Conversion Summit Salesforce Dreamforce HubSpot Inbound Inbound discount code: Marketing School Leveling Up Founders (Mastermind) DigitalMarketer: Modern Marketing Mastermind iProspect WPP WPP Stream Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we're going to talk about if it's worth it to have a user conference.
0:03.2	So first, let me define what a user conference is and we're going to talk about it.
0:06.3	So as user conference, I was looking at my email and clickFunnels kind of does this.
0:10.7	They have their funnel hacking live and that's where they have a lot of their users come through
0:15.2	and they have a lot of great speakers come in, Tony Robbins, a lot of marketing speakers.
0:19.6	And I remember actually I was supposed to speak at one of their things a couple years ago,
0:22.4	but then COVID happened. But point being is that there are a lot of these, for example,
0:28.0	digital marketer, they used to have the traffic and conversion conference before they spun it off
0:31.8	and sold it to a PE backs, it's called a events company. And so a lot of people do this.
0:37.4	Salesforce has Dreamforce, for example, it's a huge conference. And so what we want to talk about
0:42.2	if it's actually worth it to do conferences because both Neil and I have experienced doing conferences,
0:47.6	some with a couple of hundred people, some with less than a hundred people. Neil, I don't know
0:50.9	how big ears were, but go for it. I never really done in person events like that. The up twist.
0:57.4	Oh, twist up. You're right. I forgot. I used to have a event and dude, that was so long ago.
1:03.1	It was, and it wasn't really my event. It was me and a few investors,
1:07.1	a event company from a guy named Michael. What's his last name? McAdinn or something like that?
1:13.0	Nice guy. We had up to a thousand people at the events. And when we took it over, it had less people
1:19.3	and we did a poor job of keeping the culture and the environment of the business that we acquired.
1:25.4	He did a much better job than us and eventually we shut it down. Got it. We got a special message
1:30.5	from our sponsor. If you want to rank higher on Google, you got to look at your paid speed time.
1:36.8	The faster your website loads, the better off you are. With Google's Corvital update,
1:41.3	that makes it super, super important to optimize your site for low time. And one easy way to do it
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.