Marketing is Getting Harder. But Paid Media is Getting EASIER? #2517

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 July 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER? [00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks. [00:31] The main reason Neil disagrees with this statement: the privacy changes. [01:07] What this means for creative strategy and people in paid media? [02:00] How paid media is affected by automatization. [03:06] AI and how it will affect the work of creatives. [03:29] Google and its relationship with agencies. [04:01] The need to evolve in order to survive. [04:47] Predictions for the future. [05:02] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Ads Google I/O Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Marking is getting harder, but paid media is getting easier.
0:04.9	So this is a quote that I heard recently
0:07.0	and I thought it'd be interesting for us to talk about
0:09.2	because I brought this up, I brought this up
0:11.4	to people on my paid media team
0:13.2	and they didn't like that I said this quote.
0:15.6	I actually disagree with it too.
0:17.2	I know a lot of people are saying paid is getting easier
0:19.4	and they're saying paid is getting easier
0:20.9	because of two things, AI helping them with campaigns,
0:24.0	but the bigger one is because of the economy,
0:26.0	a lot of people are cutting back on ad spend.
0:28.6	So it's getting easier for them to produce to ROI.
0:31.2	But the main reason I disagree with this
0:33.0	with all the privacy changes, just get Facebook.
0:35.4	It was much easier to generate a ROI from Facebook ads
0:38.7	when they had all that data until iOS blocked them, right?
0:42.2	And then Google's gonna end up doing the same thing as well.
0:45.4	But paid used to be much easier
0:48.4	when these platforms had so much data.
0:50.4	I'm not saying it's a good thing that they had a data
0:52.4	or a bad thing, I'm just saying it's a reality.
	...

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