AskPath.

Hey, what's up everybody, Patflin here, and welcome to episode 587 of Ask Pat. Thank you so much for joining me today.

All right, here's today's question from Kevin.

Hey, Pat. I've been listening to your show, and it's been freaking awesome.

You provide so much value in each show, so thank you for that.

I'm the creator of hyperlush.com, which is a blog where we tell incredible stories about

entrepreneurs.

And recently, I created a course over building your brand over Instagram.

And my question is about conversion funnels.

So on your site, you always preach, you know, giving free value.

You give free ebooks.

You give, you know, a bunch of lead magnets all over your site.

And then obviously you sell products to your list and your software and things like that.

But there's a lot of other marketers who simply buy traffic to land pages that they create

that have like a video sales letter and then optimize their funnel.

And they don't really provide much free value

except in the form of a sales pitch or a sales video. This is done by a lot of people who make

tons of money such as Evan Pagan, Brian Moran, Brian Leveck, and et cetera, et cetera. So this is an approach

that seemingly it takes less time to adopt this approach and it seems like they're

making a lot of money with it. So on your end, I just want to know what your opinion is on this

and why you think your approach is better or maybe you don't think your approach is better

and maybe you think their approach has certain pros and cons. And just sort of talk about this.

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