AskPath.

AskPath.com.

Hey, what's up, everybody?

Pat Flynn here and welcome to episode 586 of Ask Pat.

Thank you so much for joining me today.

As always, I'm here to help you by answering your online business questions five days a week.

Here's today's question from Sean.

Here we go.

Hey, Pat.

My name is Sean, and I recently launched a site for people to share the projects that they make with their hands.

I'm trying to promote the site, but the number one feedback from people is, why would I use simplecove.com over X, with X being some other image sharing site?

I try to explain that my site allows you to tell the project story, but it doesn't seem to

change people's minds. Do you have any tips on how I can explain that Simplecove is a platform

for sharing the project stories and not just another image sharing site? I appreciate everything

you do. Thanks, Pat.

Hey, Sean, what's up? Thank you so much for the question today. This is probably one of the

most important questions we've received in a while because you need to know why people should

use you over somebody else who is doing something similar. This is so, so important. It seems like

you've given this a lot of thought and you've

tried out different things and they haven't worked. Well, one way to think about this is it's determining

what your USP is or your unique selling proposition. And there's a number of different things

that you can use to be unique and different than anybody else. But the number one thing I would do first is figure out who everybody else is and how they're doing what they're doing.

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