In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Important to Become Google Certified? 00:34 – Neil thinks it’s not important and that it’s actually useless 00:42 – Eric got certified a couple of years ago 01:10 – “Any person can learn how to use Google AdWords” 01:20 – The hard part in becoming a really good PPC manager is being creative 01:27 – Google AdWords’ certification can’t make you creative 01:36 – Neil is lucky enough to be creative and he thinks outside the box 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge 02:31 – It is the same thing with people who have a bachelor’s degree 02:52 – Having a certificate doesn’t mean that you’re going to be good at it 03:10 – Google account reps don’t really know about the accounts and just want people to spend more 03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well 03:44 – They’re better in memorizing than solving problems that are out-of-the-box 04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows 04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates 04:30 – Eric is more interested with those who are willing to learn 05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 05:20 – Subscribe, rate and review Marketing School 05:22 – Text MARKETINGSCHOOL to 33444 05:40 – That’s it for today’s episode! 3 Key Points: Creativity is what WINS in the end. Create a culture of learning in your business. When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge? Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.