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Marketing School - Digital Marketing and Online Marketing Tips

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 May 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.  Time Stamped Show Notes: 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations 00:37 – People are expecting things to happen quickly 01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues 01:24 – Neil uses Infusionsoft for marketing automation 01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business 02:14 – Eric is looking to hire creative people for his paid advertising team 02:25 – When you’re hiring people, make sure you hire the learners who are really creative 03:00 – With emails, it’s quite hard to get good deliverability 03:20 – Hotmail is the hardest one 03:29 – “There’s always this new stuff going on with marketing, all the time” 03:45 – Eric always like to learn, but it’s hard to stay on top of his game 03:55 – “My frustration is not being able to touch everything” 03:59 – If you hire a really good team, just let them go 04:10 – One of Eric’s friends from Entrepreneurs' Organization just grew his company from $3M to $22M in revenue 04:23 – That friend just hired a really good team 04:35 – It’s OK to have marketing frustrations 04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right” 05:00 – Prioritize! 05:12 – Prioritize better, otherwise, you get stuck with all the frustrations 05:21 – Marketing School is giving away access to Mixmax, a sales and marketing outreach tool 05:53 – Subscribe, rate and review Marketing School 05:56 – Text MARKETINGSCHOOL to 33444 06:16 – You can try a lot of tools with the same features to find the one that fits your business well 06:30 – That’s it for today’s episode! 3 Key Points: Use the tools that will work well with your business and that will GROW it, not just those that are easiest to use. Hire a GREAT team that will help you grow your business – you can’t do it all by yourself. Use your frustrations as motivation to move forward and improve. Simply put, STICK with it! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue and I'm Neil Patel and today we're going to talk about both Neil and

1:00.4

I's biggest marketing frustration so I'll kick it off.

1:04.4

Probably one of my biggest frustrations is the fact that people expect things to happen really quickly.

1:10.4

People are just really impatient and they complain really quickly that, oh, this

1:15.0

ads not working Facebook ads don't work, content marking doesn't work.

1:18.4

But you see, you know, if you look at the data, it's most of time, it's just people aren't willing to stick with things long enough.

1:24.4

When I look at anything that that's worked out for me, it's just because I stuck with it longer, right?

1:28.8

Whether it's with my first podcast or, you know, helping different companies out that were about, you know, on the brink of death. It's just you stick with it longer, you stick with the problem longer. I think it's a there's an Albert Einstein quote out there. It's not that he's smarter, it's just that he sticks with problems longer.

1:44.7

And then you can solve a lot of your marketing issues that way. Just stick with it longer if you

1:48.5

think you're on the right track, just keep going.

1:51.1

You know, one of my biggest frustrations is right now I use Infusion Soft and I use Infusion software

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