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Ambition 2.0

Is Having a Stay-at-Home Husband the Secret to Success? with Tressie Lieberman

Ambition 2.0

Girlboss

Entrepreneurship, Careers, Business

4.41.9K Ratings

🗓️ 16 December 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

In this episode of Ambition 2.0, host Amanda Goetz sits down with Starbucks' Global Chief Brand Officer Tressie Lieberman to talk about the path that led her through some of the biggest brands in marketing (Pizza Hut → Taco Bell → Chipotle → Yahoo → Starbucks), the mentors who changed her trajectory, and the family system that makes it possible: a true partnership where her husband is the stay-at-home parent. They get tactical about how to divide the cognitive load, why “Sunday check-ins” are a non-negotiable, and how to navigate the social friction that still shows up when you flip traditional gender roles. In this episode, you’ll learn: How Tressie went from aiming for “the next level” to owning the CMO path—and what made that shift happen Why curiosity (and doing “the little extra things”) is key in your career How to build a partnership that’s equitable, not score-keeping The practical systems that reduce mental load at home How to handle judgment, weird school dynamics, and “default parent” assumptions when dad stays home If you’re building an ambitious life—and want a relationship that can grow with it—this episode is a must listen. 00:00 Intro 02:53 The mindset shift that set Tressie’s sights beyond “the next level”  04:02 The mentors who opened doors (including reverse mentoring a CEO) 05:36 How to stand out early: curiosity, doing extra, and teaching what’s next 06:49 Advocating for yourself in executive rooms (and getting over FOE: fear of executives) 09:10 How they chose a stay-at-home partner dynamic 13:59 The at-home teamwork: check-ins, trade-offs, and letting go of perfection and control 17:45 Keeping the marriage strong: date nights, boundaries, and “one blended life” 32:45 Rapid fire: Sunday rituals, go-to Starbucks order, and ideal partnership in one word GUEST LINKS LinkedIn: https://www.linkedin.com/in/tressielieberman/  FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss  Amanda Goetz: https://www.instagram.com/theamandagoetz/  https://girlboss.com/pages/ambition-2-0-podcast  SIGN UP Subscribe to the Girlboss Daily newsletter: https://newsletter.girlboss.com/  For all other Girlboss links: https://linkin.bio/girlboss/  ABOUT AMBITION 2.0 Powered by Girlboss, Ambition 2.0 is a podcast where we’ll be exploring what it really means to “have it all” in work, family, identity, and self… and if it’s actually worth it. Each week, you'll hear from hardworking women who’ve walked the tightrope of ambition. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It was never a big decision that we're going to do for the rest of our lives and you're going to be the full-time dad and I'm going to have my job. It was just a communication and a conversation about let's give it a shot. And then he loved it. Yeah, it has stuck with that. And, you know, it's not always easy. It is a journey. It does require a constant conversation about tradeoffs and, you know, making sure he feels fulfilled and that he's

0:21.9

enjoying it and he is passionate about that as his career choice, you know? And so it never is

0:27.8

permanent in my mind still. Like we still talk about, would you want to go back to work? And so we're

0:32.4

just doing a lot of check-ins on how it feels, but it has worked really well for us.

0:51.9

Welcome to Ambition 2.0, the new podcast from Girl Boss, where we explore what it really takes and costs to have it all. It's work, life, family, love, and everything.

0:56.6

I'm your host, Amanda Gets, two-time founder, five-time CMO, mom of three,

1:00.4

and author of the bestselling book, Toxic Grit, How to Have It All,

1:03.7

and actually love what you have.

1:05.9

I'm so excited about today's guest because she's not only someone who inspires me and is a personal

1:12.2

friend, but what makes Trussie's story really uniquely powerful is not just her Meteor career

1:17.3

as a marketer at Taco Bell, Pizza Hut, Chipotle, Yahoo, and now one of the most iconic brands

1:23.9

in the world. But it's also about how she's been a high-profile leader who talks about the power of having a partner who stays at home. And this is a conversation that ambitious women need to have. Tressy Lieberman. Welcome to Ambition 2.0. Thank you. I'm so happy to see you. I am so happy to see you. I think it's funny. Let's maybe start with how I first met you. I don't know if you remember this. It was brand week. Oh, yeah. We were in, was it Palm Springs? And it was at this big conference and you were speaking. You were at Chipotle at the time. And I remember you just like owned the room. You're this like small but so powerful person. And you walked out and your son was there and your husband was there. And you said hi and then you went and had lunch with them. And I was like, who is this amazing woman? And I need to be friends with her. And I swear I manifested because a few years later, we went on a retreat to Italy together with a bunch of women that we didn't all know each other. And the rest is history. Yeah, it's a life-changing trip. It's a great trip. It really, really was. And that was really a trip that led you kind of to your role today. So I want to kick off with talking about, like, you have risen to really the top of your marketing

2:35.3

career. You are at a global brand or the global brand officer. When you look back on your

2:40.4

early career, did you always imagine yourself being at this level? Is this where you were shooting

2:45.1

for? Not at all. I think it's interesting because you look up to other people when you're

2:50.0

earlier on in your career and you're like, they must have wanted that from day one. For me, I was just doing the best I could as a manager at Pizza Hut. And one of the things that we did at Young Brands, which Pizza Hut's a part of, was say, what our long-term goal was. So it was like listed on the form that said, what do you want to be long-term? And I would always pick the next level. So if I was a manager, it was senior manager. I want to get to senior manager. And my boss at the time was like, I want you to put CMO on there. And I was like, what? I don't have my MBA. I'm not on that path. There's no way I'm going to be CMO. And he really helped me see my potential. And it taught me a lot

3:24.6

because you realize as a leader the impact that you have on other people and what you get to

3:29.7

show them is possible. So yeah, he did that for me. And I set my sights on being CMO, and it happened.

3:35.9

It happened multiple times, but now in a huge, huge way.

3:41.5

What were some pivotal moments or people who change your trajectory?

3:44.9

Obviously, this person, huge.

3:47.0

But as you kind of have risen from Chipotle and then to CMO of Yahoo and then to hear it,

...

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