Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 April 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic. [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Rand Fishkin Moz Ubersuggest Clickflow Google Search Console Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.8	And today we are going to talk about how Google might be stealing half of your
0:59.9	potential traffic and how you can actually get it back.
1:04.0	So I'm guessing you're getting this from jump shot data?
1:07.0	I mean, yeah, I think we have to assume this is jump shot data,
1:10.0	which is no longer alive by the way.
1:12.0	Alrighty, jump shot. Jump Shot ended up closing down because the article on The Verge I think it was like a hundred and something million dollar unit.
	...

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