Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 April 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The New York Times The Atlantic The Information Hot Pod News Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.1	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about
0:57.1	Generalist versus Specialists meaning who you should make content for and why But first before we do that, when we are talking about generalist versus specialists, what exactly do we mean, Neil?
1:09.7	Yeah, should you end up writing content for, let's say if you're going after marketers, someone
1:15.7	who is trying to, you know, learn marketing and learn digital marketing as a whole,
1:21.3	SEO, pay-per-click, content marketing, etc. or do you want to specialize and let's say have your
1:26.8	content specialized to someone who is focuses on B2B, SAS marketing and they need to know how to get more
1:36.8	sign up specifically for a B2B SAS product.
	...

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